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Old 07-26-2010, 01:23 PM
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Default Traffic Vance bidding etiquette

On Traffic Vance you can see what rank you are bidding for and what the highest bid is for a particular keyword/url. For example, you might be bidding on cnn.com and the top bid is .025 (this is purely an example). If this is a high traffic target, you might want to consider sharing the traffic at the top spot instead of overtaking it altogether.

So at this point you have a choice, do I bid .026 and overtake the number 1 spot? Or do I bid the same as the top spot (.025) and share the #1 position (even though it will show you as bidder #2 you are the high bidder. This means there are 2 of you bidding the same in the top spot).

If you want to avoid getting into a bidding war and jacking up the price to where everyone is running on small margins, consider bidding the same as the top spot and keeping the bid down. Now, of course, you don't know if the other bidder will comply, but I have found many do. So next time try this and see what happens!
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Old 07-30-2010, 11:23 AM
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Here is a question:

If I nab the number 1 spot at .025, and then someone unpauses a campaign that was running at .025 (lets say a week earlier), will they automatically bump me to number 2? How do the priorities work?

The reason I ask is that there have been maaaaaaaaaaaany times where i take number 1 only to come back the next day and find I'm number 3 sharing the top spot with 2 other bidders!

~Ian
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Old 07-30-2010, 12:04 PM
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Originally Posted by aeroian View Post
Here is a question:

If I nab the number 1 spot at .025, and then someone unpauses a campaign that was running at .025 (lets say a week earlier), will they automatically bump me to number 2? How do the priorities work?
Yes, if 2 people are in the same position you BOTH will show as #2, when in fact you are sharing the #1 spot.

The reason I ask is that there have been maaaaaaaaaaaany times where i take number 1 only to come back the next day and find I'm number 3 sharing the top spot with 2 other bidders!
Yep, this happens all the time!
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Old 03-07-2011, 03:28 PM
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Bidding wars can get out of hand on TV. I try not to get into them myself because it ends up that everyone loses money in the end. I find that bidding low on a high volume target can be a great ROI campaign with the right offer and landing page.
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