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  #1  
Old 08-16-2010, 04:01 PM
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Default I've been segmenting my TrafficVance target...

urls and noticed some interesting conversion patterns.

In TrafficVance I've been segmenting my campaigns so that the targets per campaign have similar traffic volume.

By doing this, I noticed that I get more even traffic distribution and a higher level of control over how evenly these targets are shown.

If anyone here is interested in learning more of the "how" and "why" I do this, then post here to let me know -- and I'll prepare a lengthy answer.

-Aaron
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  #2  
Old 08-16-2010, 05:43 PM
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<raises hand> I am definitely interested!
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  #3  
Old 08-17-2010, 06:38 PM
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You got it, Denmaster!

First of all let me say that you will not see this method mentioned on any other forum. And I check lots of forums every day.

With that said, I don't want to find this information leaked out somewhere else.

Denmaster and PapaBear have presented great information here to make you successful -- the best stuff I've seen. I'm going to do my part also, but it's not fair to give away someone else's hard work.

So act accordingly... as I have lots more information to share with all of you in the days ahead.

I love TrafficVance, but a problem I noticed with TrafficVance is that when you have a lot of targets in a single campaign, sometimes your high traffic targets take a majority share of the traffic away from your low traffic targets.

Yet, as often is the case, the low traffic targets can be your best converters.

So if you have a campaign running with lots of targets, it may be difficult to find success without spending a ton of money at first. The current process becomes one of eliminating those high traffic targets that don't convert, and then hope for jewels that remain.

What if you could find a way to bypass that expensive process -- and find your converting targets sooner while saving some money?

That is the goal of the process that I'm going to share with you here...

First, I do my usual url target research (a subject for a later post). Sometimes I only come up with a handful of targets. Sometimes I come up with thousands of targets. Recently, I did a campaign to promote a friend's product, so I came up with lots of targets.

I used a url target scraper and got niche-related keywords from google's keyword suggestion tool to plug into the scraper. When I was finished scraping, I had 27,000 url targets from SE results, paid results, alexa and quantcast.

Second, TrafficVance has a nice traffic estimation feature. They have this box with a green bar, and depending on how much green bar there is, it indicates the traffic volume.

So when you have a target listed in a campaign there's this box with a green bar that either shows a full green bar, a 3/4 green bar, a 1/2 bar, a 1/4 bar, a 1/8 bar or no bar at all.

I find that a majority of my conversions come from targets with 1/8 to 1/4 green bar, maybe these are the 'outside the box' targets that take a little more digging to find.

Sometimes the 'no green bar' targets will get a little traffic, but for me it just hasn't been worth running those targets.

Third. As mentioned above, after scraping my 27,000 targets, I put these targets into an existing paused TrafficVance campaign. I did this at the rate of 1600 targets into TrafficVance each time, as TrafficVance only allows 5,000 targets max. When I did 1600 targets at a time, the first page contained most of my targets that had traffic. I then copied the targets with traffic and pasted them all into a text file.

Out of 27,000 targets, I had 14,000 targets with traffic.

I then put those targets back in to my existing paused TrafficVance campaign and sorted the targets based on "Activity".

I then cut and pasted those targets into a spreadsheet based on volume level: full green bar, 3/4 green bar, etc.

Now I run those 14,000 targets in separate campaigns that contain only:

Campaign 1. full green bar targets
Campaign 2. 3/4 green bar targets
Campaign 3. 1/2 green bar
Campaign 4. 1/4 green bar
Campaign 5. 1/8 green bar


I do my own landing pages, so I had a somewhat generic lander to use on these targets.

Fourth, the bidding...

For 1/8 and 1/4 Green Bar Campaigns: I bid higher on those 1/8 green bar and 1/4 green bar targets because I know that they would not eat up my budget quickly.

For 1/2 and 3/4 Green Bar Campaigns: I'm very conservative with my bidding on the 1/2 green bar and 3/4 green bar targets taking a 'middle of the road' bidding attitude to see if anything converts.

For Full Green Bar Campaigns: Anything with a .01 or .011cpv bid could indicate a budget eater without many conversions (You can run through $20 worth of impressions in an hour and not having anything to show for it.) If bids are in the .05 to .15cpv range, I try to get rank #4-6 to test the traffic without going overboard for ad spend. Full green bar targets higher than .15 cpv means they are probably good converters, but I only bid high on one or two of those at a time (in order to test each one individually).

Fifth, with my campaigns carefully sorted into separate campaigns based on traffic volume, I let them run a couple days.

For the targets that get traffic, I'll have a large majority that get very similar distribution and also a larger number of targets seem to get traffic early on.

This allows you to get a better distribution of traffic in order to test your targets -- and to find the gem targets that convert quickly. Those gems can pay for the targets that drain your budget at this stage.

Sixth, I let each target run to about 50-100% of the commission. In an individual campaign, if you have 0 conversions after your first handful of targets have each reached 400 impressions, then the problem might be that your offer is not converting and this will need to be looked at. Check the click through rate from your lander, and split testing another offer, try changing some other variables, etc.

Seventh, once you find those characteristics of the targets that are converting, go find more targets that look similar and are related to the targets that convert.

Eigth, rinse and repeat.

(The following is optional... because I was doing this campaign for a friend, I further separated the campaigns based on bid price, so that I had some high-priced campaigns with a 'full green bar,' some mid-priced campaigns with a 'full green bar,' and some low priced campaigns with a 'full green bar,' and so on. Lots of campaigns this way, lol. I did this for an additional level of control over the spending and to see where conversions and clicks were coming from in addition to my tracking showing my conversions.)

I know it sounds like a lot of work and it is. But if you keep losing money in CPV and are frustrated in the slow process of deleting one or two budget draining targets each day (while letting the rest of the targets run), you may want to try this on a handful of offers.

I promise you that the insights you get will be valuable -- and will contribute to your success with cpv.

Take care,

-Aaron
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  #4  
Old 08-17-2010, 06:44 PM
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I wanted to add this...

You don't need 14,000 url targets in order to use this method. This is an extreme case because I'm reaching out for two types of targets... targets that are related and targets that might be demographically related.

You can do really well with 200 targets and sort them this way.

In fact, I recommend to keep campaigns to 200 targets if you're new to CPV.

Get the 200 most relevant and related targets you can find for your offer.

Sort the targets based on traffic and then create campaigns containing the targets with the same traffic volume.

Then watch for click through and conversions.

Keep running the converting targets and delete budget draining targets.

-Aaron
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  #5  
Old 08-17-2010, 09:51 PM
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aaron, i don't know you that well, but i can see we're gonna be good friends. love the detail in your posts bud! really appreciate it. infact sean and i appreciate you being here so much that we mention you in our latest notice.

"Dear members,

With our latest acquisition of cpvcoach.com, we now have one of the most comprehensive collections of CPV techniques, tips, and information available anywhere online. We value this information greatly, and are happy to share it with our members. So, it should go without saying, but we need to say it anyways: All content read and seen here at CPVDen.com is not to be shared outside this forum!

We have some incredible mentors on board (such as particles) that are volunteering up their personal techniques. Let's keep them happy and keep our information where it belongs, here at cpvden.com so they will continue to contribute.

If by chance you see some of our information leaked, please pm us and we will take care it and make sure you get rewarded! :-)

Thank you for helping make this the best CPV forum on the planet!

Sean and Lucas"

thanks for posting this. i've been playing with the idea grouping of the "green bars" a tiny bit, but your overall strategy is way more refined than mine. it just made sense to me to group a ton of low volume but related targets more so, but i didn't really have any bidding strategies laid out associated with my groups yet. thanks for laying this all out. pure gold and makes perfect sense to me.

thanks again!

- lucas
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  #6  
Old 08-17-2010, 10:27 PM
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Lucas,

Thanks for all the kind words.

It's truly my pleasure. I'll do all that I can to help the members. It really is true about "what goes around, comes around."

I've been doing this for a while, and your fan club method blows me away. I'm working on that next

The good thing about me is that I am a 'walking encyclopedia' regarding TrafficVance.

The bad thing about me is... that I am a 'walking encyclopedia' regarding TrafficVance.

Take care,

-Aaron
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  #7  
Old 08-17-2010, 10:34 PM
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Something else to keep in mind...

Once you segment your traffic this way, you have your own database of targets sitting in your computer.

I also get the data for the bid prices to accompany my targets along with their traffic volume.

You can then look through your targets and find ones that you think might be good -- and then go look for an offer to match that target.

Why waste your time on targets that don't have traffic, or why waste your time on targets that cost $0.97 per view -- when you can check your own database for those targets in the 'sweet spot' of traffic and bid prices...

-Aaron
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  #8  
Old 08-18-2010, 12:49 PM
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Aaron, do you need to segment into different campaigns, or can this be applied by segmenting into creatives?
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  #9  
Old 08-18-2010, 01:32 PM
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Great question, Denmaster.

I never thought about doing it by creatives, I just do it by campaigns.

It's simpler for me to understand when everything is separated by campaigns -- as I like being able to adjust the budget upward/downward on the campaign level.

In TrafficVance, I couldn't get daily budgets and stuff like that to work on the creative level for me.

And I use a modified version of Coach's tracker (added my own goodies to it) so campaign level keeps it simple for me.

This reminds me to mention that my daily campaign budget will depend to an extent on how many targets I have in the campaign and how well those targets are performing.

When my url targets and landing pages and conversions are working well together -- I open up that daily budget and go all out.

-Aaron
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  #10  
Old 08-18-2010, 06:52 PM
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One more question, how do you go about naming your campaigns? I can imagine wading through TV can be quite a pain with the hundreds of campaigns I imagine you have there. Just curious as to how you organize all those campaigns to make sense.
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