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Old 09-08-2008, 08:18 PM
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Default Does Rank Matter?

I have a URL keyword on TrafficVance that gets me 200%+ ROI on a consistent basis. I'm currently ranked 4th for this keyword.

From your past experiences, has there been a huge jump in traffic when you bid up to the 1st position?
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Old 09-08-2008, 11:39 PM
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From your past experiences, has there been a huge jump in traffic when you bid up to the 1st position?
Sometimes there is and sometimes not. Depends on the keyword. I have found that sometimes being in the top position can kill my ROI and others that its the only way to get conversions. You could try edging it up slowly and seeing what happens. Although if there isn't much difference between the top 3 bids then you're probably better jumping to the top and watching it to see what happens. You can always drop it back.

Jill
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Old 09-10-2008, 04:44 AM
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if you want you can be very sneaky and dominate a keyword or url if you want. All you need to do is make a different campaign all pointing to this great url.

Some of my urls are very competitive, and I own maybe 4 of the top 6 positions. All I do is keep building new campaigns and the networks WILL allow you to bid on the same url over and over again.

As an example, I tried this with the url "flycell.com"

I had the same lander in about 6 different campaigns and I was dominating that url. Conversions were sweet and even though others would bid on the url, I was the main player as I had so many campaigns pointing to it. Unfortunately the conversion went to shit for some reason. Ringtones are not converting for me right now so i don't mind sharing. If someone else can get this to work then great for you.

But, you can use the same url in multiple campaigns and bid on it over and over again.
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Old 09-10-2008, 07:28 AM
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Thanks for that idea, Harry. I never thought to look at it from that angle.
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Old 09-10-2008, 12:36 PM
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Some of my urls are very competitive, and I own maybe 4 of the top 6 positions. All I do is keep building new campaigns and the networks WILL allow you to bid on the same url over and over again.
Not sure I get it. Aren't you just bidding against yourself? Or are you saying the network divides up the traffic between everyone who is bidding on a search term?

Jill
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Old 09-10-2008, 04:48 PM
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I'm guessing that TrafficVance divides up this traffic into slices, with the biggest slice going to the highest bidder.

Making multiple bids on a particular keyword or URL is like having more than one slice of pizza.
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Old 09-10-2008, 07:40 PM
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Thanks. That makes sense. My understanding was that the first bidder got 70% of traffic, the second highest 20% and the third 10%. I assumed that if you were below that then you only got traffic if one of the advertisers above you dropped off for some reason, budget exceeded that kind of thing. Does anyone know exactly how TV divide up traffic? Are there any fixed percentages?

Jill
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Old 09-11-2008, 12:33 AM
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you got it Jill. By bidding against myself I'm trying to own the top 3 positions. Even if I get gazumped I'm still in the loop.

Don't do this with low traffic urls or urls where you are the only bidder. But some urls have huge traffic and it converts, so I want more and more of it.
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Old 09-11-2008, 02:44 AM
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It is weird at first, adjusting to the totally different rules then most are used with ppc...

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Old 09-11-2008, 04:55 AM
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Originally Posted by hamada View Post
with the biggest slice going to the highest bidder.
You would think that.

TV says 2nd place is 30% less than 1st in traffic volume.
Well, their formula sucks as that is not the case.
Its all over the place.


-Charles
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