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  #1  
Old 10-24-2008, 09:45 PM
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Default Make Sure To...

Rotate your offers! Yes, you've heard this before. But, are you doing it?

Here's a quick example of it's importance:

Launched a campaign for about 7 days:

2,066 Clicks (Views)

9 Sales

A little over $300 in revenue

Time to rotate!...

318 Clicks

4 sales

A little over $125 in revenue

My EPC doubled to nearly 115% more...

And, the "new" offer has a lower payout. AND - the landing page looks nearly identical to the first one. (Small things do matter).
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Old 10-25-2008, 12:34 AM
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Why aren't you rotating your offers on the tracker? What's the advantage of just trying one at a time instead of rotating 2 or more at the same time here?
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Old 10-25-2008, 02:55 AM
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MCMoney,

Couple of questions:

1. Was the offer that you rotated to, offering the same thing? Example: one credit report offer for another credit report offer.

Or did you switch your offer all together, Example: credit report offer rotated to a debt relief offer?

2. If the offers were for the same thing, do you think there was some scrubbing going on with the first one?

Thanks,
Mike
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Old 10-25-2008, 05:53 AM
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Hey,

Lycos, you're right - I probably should rotate offers at the same time - or at least test them that way. I'm not using coach's tracker, though. So, it wasn't as easy for me setting up the rotation. I "had" to go into all the PPV networks and switch out my links, which reset the campaign and had to wait for approval - which is the main reason I was lazy about setting up a rotation.

In the future, I'll have 2 or 3 rotating offers from the get-go.

Mike, it was offering the same exact thing - just a different landing page/product name. Sure, it could have been scrubbing - but I doubt it. I think it just converts better. The "above the fold" portion of the webpage had a big difference between the two, and I think that could be a major factor. But whatever the reason - it converts better. In a week or so I'm going to split test a "similar" offering in the same niche that doesn't offer the same thing, and see how that goes...
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Old 10-25-2008, 10:17 PM
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Mcmoney, you seem to be really good at this stuff, picking the right offers and targets to get conversions. What's the secret strategy for using different types of offers and target urls / keywords for this type of traffic? Besides testing and testing and more testing that is?

Hell, I thought ppv would be easier than ppc but it's turning out much harder or I just don't "get it."

I haven't gotten a conversion yet trying credit reports, payday loans, horoscopes, teeth whitening, makeup, etc. I either don't get enough traffic targeting the competitive order page specific url's and too much traffic with no conversions if I target the main url.
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  #6  
Old 10-25-2008, 11:07 PM
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Originally Posted by lycos View Post
Mcmoney, you seem to be really good at this stuff, picking the right offers and targets to get conversions. What's the secret strategy for using different types of offers and target urls / keywords for this type of traffic? Besides testing and testing and more testing that is?

Hell, I thought ppv would be easier than ppc but it's turning out much harder or I just don't "get it."

I haven't gotten a conversion yet trying credit reports, payday loans, horoscopes, teeth whitening, makeup, etc. I either don't get enough traffic targeting the competitive order page specific url's and too much traffic with no conversions if I target the main url.
Hey,

I don't really think there's a secret. I'll make some videos here soon - just very busy and still waiting for the last reply from Coach.

To me, this is easier than PPC - you don't have to worry about QS, CTR, etc. As far as getting conversions on the offers you listed...

Did you make sure that what's above the fold is eye catching? For example, you have two websites:

http://www.paydayone.com/
https://directdepositpayday.com/

Now, which one do you think would perform better in PPV? I mean, yeah - it's not JUST the eye-catching that counts - but which one do you think will actually get more "real" views (People that notice it, expand the page, explore it, etc)

If you guessed the second one, you're right. The first one isn't eye catching enough. The second one has a better area above the fold that would probably interest people more.

So for that reason, you have to avoid offers that have nothing, or just random crap above the fold. You want the first thing they see to be the solution to their problem. If you give them the solution faster than the URL you're bidding on, you can get them as your customer/lead instead.

I haven't tried anything yet you mentioned, except for the teeth whitening. I launched a small campaign for it on TrafficVance. In the end, I spent about $20 and made $90.

My list included about 50 targets, that of which were about 15 or 20 urls, with variations of the homepage, order page, etc

( webpage.com, webpage.com/, webpage.com/index, webpage.com/index.html webpage.com/order, webpage.com/order.php, etc)

Ok, so if you're having issues - this is what I'd do...

Find two offers that have great above the fold graphics with a call to action. Next, build a small keyword list targeted to those products. Then, enter each of those keywords into Coach's URL scraper. Copy/paste each results into the same excel file. When you're done, use the "Remove duplicates" feature. Take about 30 - 45 minutes going through the thousand+ url's, removing domains that are useless (google.com, yahoo.com, etc). If you're impatient, just remove every URL that doesn't contain a keyword you used.

After you've cleaned up your list - ignore bidding on order pages. You have 1,000+ domains - you don't have time to go to every website and hunt down their order page - that would take too long. And, Coach's scraper picks up a lot of order pages anyways.

Now, just enter those into whatever PPV network you're using - and make sure you have the highest bid. If you have a good budget - pop in the small keyword list you made in the first place and bid on the keywords, too.

You'll get conversions - I virtually guarantee it. You may not profit right away - but you should more than likely get conversions.

Let it run for 2 days regardless of conversions/budget. Find out what keywords/urls converted for you on which networks. Then, look at the keywords/urls that drained your budget with no conversions. And as a rule of thumb, make sure you've spent AT LEAST the payout of the offer. $5 on one keyword, with a $20 payout is not a keyword that's draining your budget. If it converted every $7 on average - that's a hot keyword - even ever $15 is still making you money - so don't drop keywords unless they've reached that point.

Make sure you continue to bid 1st place for everything - you want the bulk of the traffic...

After time you'll have enough data to weed out the losers and keep winners. The ROI with PPV is so good that you can launch good ROI campaigns right off the bat. I have a few campaigns I haven't even seen what converted for me and I could leave them in there without modifying them and I'd still bank on them.

Good luck
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  #7  
Old 10-26-2008, 01:35 AM
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Thanks a bunch McMoney. I think that's the best post I've yet seen on this forum.
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Old 10-26-2008, 10:27 PM
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And I will second that! Thanks for such a detailed post!

Now from this, here are the differences that I see in what you are describing and what I'm doing:

1. by your 2 offer/landing page examples, you are much more selective in what you are showing and since you aren't rotating, you are picking a great landing page and running with it to see how it does. I'm always scrambling to find 5 related offers to rotate and not all of those are great landing pages, just 5 similar offers.

2. I've been much more focused on using a smaller group of laser targeted URL's for targets because of the posts I've read on here and it appears that you are using many more. I did try a larger group on the whitening offer.

Now, I'm off to take your advice and find new campaigns to set up using your tips. Thanks again, McMoney! Glad to post results if anyone's interested.
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  #9  
Old 11-30-2008, 04:04 AM
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Originally Posted by lycos View Post
Now, I'm off to take your advice and find new campaigns to set up using your tips. Thanks again, McMoney! Glad to post results if anyone's interested.
How have things worked out for you lycos?
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  #10  
Old 08-14-2009, 02:41 PM
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This is pretty old post, but it's the best one I've seen so far. I'm thinking this kind of content should have been included in the main course.

I'm not sure if you're still around since it's been awhile have a couple of questions:

1) What Ad network did you use?

2) Did you scrape URL's that from with detailed search or just a broad search.

Thanks again for a great contribution!
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