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Old 02-13-2010, 03:56 PM
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Default Landing Page Guidelines

Lately, landing pages are working better for me instead of direct linking.

I still have some direct linking campaigns, but when I put in the work and actually make (and test) my own landing pages, I'm getting better results.

Many affiliates were banned from google recently and it seems like those displaced affiliates are getting into CPV. With more competition in the CPV space, having a landing page can separate you from the pack.

Problem is... what if you spend all your time making a nice landing page, but it doesn't work. Then you've just wasted all your time, right?

Well... you can spend your time worrying about this possible waste of your time and then you don't get anything done -- or you can implement one of these landing page guidelines below and keep testing until you become successful.

I try to follow at least one of these guidelines when designing my landing pages and it seems to increase the chances for success.

1. Make the landing page look like the URL you are targetting.
You might not want to copy the name of the target onto your landing page, but you can make the elements of your page look like the URL you are targetting. This can be quite effective, although I'll usually test this after finding some URL targets that convert for a specific offer. The drawback is that this method can take a lot of time if you try to make your pages look like every single URL you are targetting.

2. Make your landing page look like the merchant's offer page.
What you do is take your merchant offer page, and make your lander look nearly identical, with the exception being that you want a large link or button letting the visitor know where to click in order to reach the merchant landing page. This is my favored method because I can use this newly created landing page with lots of target URLs.

3. Make your landing page look like a text ad.
A couple lines of text and a large link or button telling the vistor where to click. Sometimes the larger the text, the better. I've had success with this too. I call this my Adwords ads on "Steroids." If google can make billions this way, then it might work.

4. Have a coupon landing page.
Make your lander to be a large coupon and have a reason for the visitor to click. Even better: if you have a discount code for the offer, then have this as a part of your coupon. Your lander consists of a dashed box with a light yellow or light brown background, a headline text describing the discount and a link for people to click in order to get the discount.

Of course, all rules are made to be broken and success can be found everywhere.

Just don't spend a lot of time making your landers. If you're spending more than 6 hours making that "perfect" landing page, then you're spending way too much time on this.

Either "rip" the target url, or "rip" the merchant offer page, or "rip" a successful text ad. (Of course, don't copy exactly, but make it similar and give people somewhere to "click".) Answer the question of "why" the viewer should care, and you'll get that click through with some of those visitors.

Now you have no more excuses for not making your own landing pages.

-Aaron
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Old 02-14-2010, 03:19 PM
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One and two are key.

That way it looks like it's part of the merchants site.
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Old 08-18-2010, 09:01 PM
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Default Landing Pages vs. Direct Linking

I been reading a lot about landing pages on this site. I am sure they work great, but my problem is that it takes me a while to build one. As I said before, I have been turning small profits consistently through direct linking. With direct linking, I can pump out a lot more campaigns than than if I had to build landing pages for each one. So I guess my question is, can I succeed with PPV marketing just by direct linking or are landing pages a necessity? With direct linking, I assume the profit margins are lower, however, I think it is possible to make up for those lower profit margins with a higher volume of profitable direct linking campaigns. What is a good service (web page design and hosting) to use for landing pages anyway? Another option may be to test campaigns through direct linking and then build a landing page for the offer if it is profitable through direct linking first.

Rich
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Old 08-18-2010, 09:26 PM
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hi rich,

i'm a fan of building simple landing pages because sometimes it gives me a leg up on those who are not and i find and it breaks up my day a bit. that being said, i want to emphasize that my landers are SIMPLE. i'm not a pro-designer by any means and as is often said - "flash aint cash". if you're making money direct linking keep doing what you're doing. when you see your conversion dropping on a particular offer or target, that might be the time you want to start playing with landing pages.

here is a tip.. try and create landing pages that only require a simple change so that they can be adapted to various targets.

- lucas
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Old 08-18-2010, 09:50 PM
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here is a tip.. try and create landing pages that only require a simple change so that they can be adapted to various targets.
So true.

I find that having my own landing pages adds to the longevity of a campaign.

I have a handful of offers that were not successful with direct linking -- but each offer has made me good profit this year due to having my own landing pages.

Try (and test) both direct linking and your own landers. Do more of what's working for you with direct linking and try adding in a couple of your own landing page campaigns each week.

Direct linking is good too... last year I did really well with cpv and direct linking.

-Aaron

Last edited by particles; 08-20-2010 at 07:08 PM. Reason: typo
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Old 08-19-2010, 12:56 AM
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Default Good Advice

Thanks for the good advice. Can you recommend a service I should be using for landing pages? By the way Aaron, I read this post from you in 2008:

Congrats Harry!

My monthly profit has been around $3k the last couple months. Just trying to figure out how to get it to $6k and more. Good to see that it's possible.

-Aaron

That's very encouraging to see you have become so successful with CPV over the past couple of years. I'm looking to do the same. Thanks.

Rich
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Old 08-19-2010, 01:06 AM
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hey rich,

i don't know what your design experience is, but too many people get caught up in outsourcing things before they really know what the effective elements they should be paying other people for or to even test - make sense? are you comfie with simple graphics?

- lucas
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Old 08-19-2010, 03:26 PM
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Rich,

That's very encouraging to see you have become so successful with CPV over the past couple of years. I'm looking to do the same. Thanks.
Thanks for the kind words.

You will be successful -- just have to take some bumps and bruises along the way, and stay focused.

It's funny how perspective changes over time. The past 19 months have been really good months, and if I had a $6k month now, that would be a "bad" month.

PapaBear,

i don't know what your design experience is, but too many people get caught up in outsourcing things before they really know what the effective elements they should be paying other people for or to even test - make sense? are you comfie with simple graphics?
That is so true.

I'm not a designer by any means, but I learned simple html and a few php tricks and some copywriting (i.e., The book "Cashvertising" by Drew Whitman), and was off and running...

-Aaron

Last edited by particles; 08-20-2010 at 02:28 PM. Reason: typo
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Old 08-19-2010, 08:20 PM
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Default Simple Graphics

Lucas,

I have built landing pages before using Site Rubix when I used to do some PPC advertising. However, Site Rubix simplified everything so I didn't have to get into the technical stuff. As far as graphics go, I am not sure if I know what you mean by the term. When I build my landing pages, i used graphics (pictures) with links in them, but I am not sure if that is what you are talking about. I don't want to outsource anything, but I was just wondering what a good service is to use (like site rubix) for web site templates, etc.

Rich
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Old 08-20-2010, 12:27 AM
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Thanks for the good info particles! Points 3 & 4 have been on my to do list for awhile and this post just refreshed my memory.

2. Make your landing page look like the merchant's offer page.
Currently, I'm a big fan of #2 and try to incorporate color and graphical elements from the offer page wherever I can.
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