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  #1  
Old 03-24-2009, 10:40 PM
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Default Expanding Your Successful Campaigns

When you're doing your PPV testing you'll get a lot of URLs that are dogs -- and hopefully a few that produce.

So once you find those few URLs that produce, here's something you can do to expand your campaigns.

What you want to do is grab more URLs that are similar to those that are working for you.

First, don't add any URLs or Keywords to an existing campaign that is doing well. Just keep that campaign as is, and adjust your bids to the level you want.

Next, you want to take your winning URLs and go looking for other URLs that have an "affinity" for your winners. A good way to do this is to go to Quantcast.com and sign up for their media planner. When I signed up, it was free. I believe it still is.

Then log in to the media planner inorder to use it.

On the left side of the screen, you'll see headers for "Media Plans" , "Audience Definition" , "Filters" and even a download button.

You can play with the different settings by clicking selections in the Audience Definition. However, I don't do that.

The only thing I do is to go under "Filters" and add my winning URL in the "Site Affinity" box. Then click "Apply." (Only submit one URL at a time).

The Quantcast site returns a list of URLs that are similar to the one I submitted (sometimes Quantcast won't have any though).

Quantcast even has their own Site Affinity index, and the sites are listed with highest affinity first.

I then click the "Download" button to save to my computer and I review everything in Excel. I save those URLs that look comparable to my offer and I'll go down to sites with a site affinity of around 200.

For the URLs I save, I check to make sure I haven't used them before for the same offer.

Once I have a set of URLs left that I haven't used before and that have an affinity to my winning URLs, I create a new campaign and place these new-found URLs in there.

I've been able to add an additional 10-30% profit to my campaigns by doing this. You'll still have to filter out losers, but hopefully you'll run across a handful of new winners too. Then take these new winners, and run them through Quantcast too.

Post your questions here.

Let me know how this works for you.

-Aaron
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Old 03-25-2009, 03:46 AM
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Nice. I'll try it out ASAP.

One question:

When you get your URLs from Quantcast, do you dig deeper within certain domains? For example, some URLs get a ton of traffic and it would probably be best to wittle them down to more specific pages no?

Eg:
From "google.com" to "google.com/page1/blahblahproduct/"
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Old 03-25-2009, 09:25 AM
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Great info Aaron!
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Old 03-25-2009, 05:07 PM
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When you get your URLs from Quantcast, do you dig deeper within certain domains? For example, some URLs get a ton of traffic and it would probably be best to wittle them down to more specific pages no?
Great question DomainMachine.

I will dig deeper, depending on the offer or on the domain.

As you pointed out, Quantcast is going to give you the overall domain and not specific pages that will work with the niche you may be targetting.

For example, if I'm promoting Dutch Ovens (which I haven't done in the past, but I do like to cook with them), and I come to a Camping website URL, I'll open up my browser and view the main domain URL for the different silos the site may have, and then track down those URLs that target just the niche I want.

Sometimes, the main domain URL works too, so you may want to test that also. I've had some subdomains work, where the main domain would not. And I've had specific pages within a site work.

I've even had some URLs work that don't make any sense, but people responded with conversions.

One other thing I forgot to mention when using Quantcast to get sites with an affinity. Under "Minimum US Reach", I set it for 1K. If you set this too high, you'll get very few results and you'll likely miss some URLs that will do well for you.

-Aaron
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Old 03-27-2009, 01:02 AM
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Trying it out now! The money will now appear magically: SHAZAM!
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Old 03-27-2009, 02:04 AM
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Thanks Aaron. This is the first really good tip we've had around here in awhile. Glad to see you are taking your "job" as moderator seriously.
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