CPVLab Discount: Save $50!

Go Back   CPV Den Forum - Free PPV Training and Tools > Getting Started > Spying on Competition With Box of Ads

Reply
 
LinkBack Thread Tools Display Modes
  #1  
Old 05-16-2013, 05:10 PM
Johnnygood's Avatar
Junior Member
 
Join Date: May 2013
Posts: 22
Thanks: 0
Thanked 0 Times in 0 Posts
Default [Case Study]How we managed to triple our CTR on landing page(Lots of pictures inside!

Hey!


We wanted to share with you way to make your landing pages even better. What we did with PPV spy tool BoxOfAds.com was checking up what type of landing pages are popular on every niche we came up with.

We then took elements which we think were most important on it and we started implementing them one by one on our landing page. In this case study we will show you how those elements are affecting CTR in general.

It doesn’t matter what you are promoting we have gathered examples from all niches and we are implementing them in one one our choosing which is weight loss.
We have created 19 versions of our LP starting with basic one which was made for this split test.

We wanted to ask you which one you think will get biggest CTR . Soon we will share results with you.


1.Basic Version


2.Highlighted Header
Inspiration


Our Landing.


3.Highlighted Product
Inspiration



Our Landing.



4.Red Header
Inspiration



Our Landing.



5.Simple Borader
Inspiration



Our Landing.



6. Arrow on CTA
Inspiration



Our Landing.



7. Less Content (focus on Product and Header)
Inspiration



Our Landing.



8. Security Cerftificates (4 of them)
Inspiration



Our Landing.



9. Security Certificates(2 of them)
Inspiration



Our Landing.



10. Eye catching Background on CTA
Inspiration



Our Landing.



11. One Line Header
Inspiration



Our Landing.



12. Three line header
Inspiration



Our Landing.



13. Benefits showed with bullets
Inspiration



Our Landing.



14. Button changed to Continue
Inspiration



Our Landing.



15. CTA changed to questions
Inspiration



Our Landing.



16. Multichoice CTA
Inspiration



Our Landing.



17. Coupon Tag Added
Inspiration



Our Landing.



18. [B]Product Shown instead of “effect” [B]
Inspiration



Our Landing.



19. Warning Signs
Inspiration



Our Landing.

Reply With Quote
  #2  
Old 05-17-2013, 03:01 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: Atlanta, GA
Posts: 804
Thanks: 41
Thanked 160 Times in 70 Posts
Default

I can't wait to see the results of this case study!
__________________
$$$ $10 Off/Month For Life At Aff Playbook :: EXCLUSIVE to CPV Den $$$
Reply With Quote
  #3  
Old 05-20-2013, 03:56 PM
Johnnygood's Avatar
Junior Member
 
Join Date: May 2013
Posts: 22
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Aye so here are the results of our split test.


First of all our basic landing page had 0,74% of CTR which is pretty low and not profitable no matter what we would be selling :P


Winning Landing Page was number 15th with CTR 6.77% so as we can see we managed to increase CTR by a lot with simple question to our users to
increase engagement.



2nd place goes to landing page number 4th with CTR of 3.76% we had a red header over here



3rd place goes to landing page 9 with 2 security buttons CTR of this one was 3.05%.



Some of landing pages that are worth testing with CTR>3%

#18 3.03%

#7 3.01%





Some other conclussions.
-With this test we see that there's no difference between number of lines in header.
-There is a huge difference between using lot's of security logos and only 2 of them (#7 at 1,50% and #8 at 3.05%)
-element which actually lowered CTR for us was warning sign #18
-coupon tag has increased CTR for us with female demo #16
-boarding was kinda netural element that increases by a bit CTR but doesn't affect position of other elements #4
-users are clicking more on continue button instead of final action on a button.
Reply With Quote
  #4  
Old 06-26-2013, 10:15 PM
Junior Member
 
Join Date: Feb 2013
Posts: 3
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Very great case study! Im amazed there has not been any replies in over a month.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 11:01 AM.


Search Engine Optimization by vBSEO 3.6.0