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Old 09-04-2011, 02:56 PM
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Question Some Newbie Questions about Targeting ?

1. How is it possible to add a URL for Google Query as URL is pretty long. For example, I want that whenever a user searches for Online Games, the network should pop my ad.

2. Is it domain targeting or URL targeting in PPV. For example, I target two URLs from same domain. Will I get a pop for each URL or for one only.
google.com
google.com/intl/en/about.html

3. In Google scrapper tool, what does these exactly make a diff in targeting
google.com
googlecom
google com
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Old 09-04-2011, 07:35 PM
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1. In general, this is considered keyword targeting, not URL targeting. As far as I understand it, you can simply bid on the search phrase and it will pop on search results in most networks. Keep in mind that a lot of networks don't allow you to directly target Google, Facebook, or any other major traffic source.

2. If I understand you correctly, it is URL targeting. For example, if you targeted http://www.test.com/page1 and http://www.test.com/page2, these would end up popping at different times. If you just targeted the entire domain http://www.test.com, this would pop for both the previous two URLs. Does this make sense? The more specific URL path you target, the better quality your traffic will be (in general).

3. These are considered keyword targets. When someone is searching for a website, they often misspell or type variations of the actual site that is indexed with the search engine. The difference in traffic between the variations is dependent on how common the misspelling is.

Hope this helps!
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Old 09-04-2011, 08:54 PM
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Originally Posted by Jinx View Post

Hope this helps!
Thanks. It surely helped. I have some more questions.

1. What is the average minimum number of URL targets recommended to test an Offer ? If it is converting, then how many more target URLs should be in our pocket.

2. Above question for keywords as well ?

3.Am i right in thinking that for testing a more specific target should be used? If offer is converting less specific targets should be added
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Old 09-05-2011, 08:14 AM
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You will want a lot. You then track and monitor what works and cut the rest. There has even been a time or two where I had 600 urls and the traffic was really slow, it just depends on the cpv network and the type of offer your running.
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Old 09-06-2011, 02:34 AM
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In my experience, there is really no predetermined number of URLs or keywords that is the best. It really just depends on things like your budget, the offer, etc. There are basically two distinct ways to go about determining how many URLs/keywords to bid on, though I personally find that the best is a balance between the two.

The first method (sometimes called "the shotgun method) entails bidding on as many related keywords and URLs as you can think of and can bid on cheaply (though it is okay to bid on more expensive URLs within reason, if you think they will turn a profit). Generally, the number of profitable keywords/URLs will scale proportionately with the total number of keywords/URLs. When doing this, you need to get creative with what you are bidding on and try to think of other things that may appeal to the target audience of your advertisement. Bidding on ~5 new keywords/URLs per day is a realistic (though conservative, in my opinion) goal to set. If you use this method, you will need to be very diligent in monitoring your spending and pausing keywords/URLs as soon as they become unprofitable (my standard for that is if I spend the payout of the offer on a given keyword or URL without a conversion, pause it).

The second method requires a bit more research on your end before getting started. Instead of using the shotgun method, go out and research the offer more and look for other websites that the ad (or something similar) is being shown. Research the advertiser and look to see where traffic that visits their website (or others running their offer) is being referred from. There are a lot of useful research tools at alexa.com
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