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Old 05-19-2010, 02:10 PM
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Default Question: Which are better keywords or urls?

When bidding on your "targets", (the keywords or urls you want your ad to show for), keywords will generally get you a bit more traffic, but it may be a bit less targeted versus bidding on urls.

Unfortunately, there is no right answer to this question though. The only right answer is the one that earns you the highest return on your investment. The only way to know that number is to test them both.

Urls in general are more targeted and in my own campaigns they tend to get better results, but your mileage may vary.
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