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Old 04-15-2013, 01:15 PM
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Default PPV - Vocabulary Help

So I'm having a bit of trouble with the vocabulary. Could someone give me an example of what conversions are and what direct linking is and like CTR, LP, etc? That would be awesome! Thanks.
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Old 05-31-2013, 10:38 AM
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Conversion - when action is made like form filled,clicked,brought bought this is conversion.

Direct Linking- is linking via PPV directly to offer without landing page.
CTR- Click Through Ratio -how many clicks on your landing page views/clicks
LP - Landing Page - Bridge page between your offer that should presell product/grab attention


Hope this helps if you need more feel free to ask
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