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Old 09-07-2010, 10:00 AM
 
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Default Porting over successful PPC campaigns to CPV

I have several successful PPC campaigns that I wish to scale on CPV. I have a bunch of keywords and URLS that are proven and converting and I'm using a news paper style farticle to promote them.

I'm new to CPV so here's some noobie questions based on this:

1) My farticle lander doesn't fit in the standard pop windows. Though obviously the visitor could resize the window, the visitor cant see the whole detail of the page. So do I need a custom designed initial bridge page that catches their attention - which they then click on to take them to the full page farticle? Or do I need to create a custom sized version of the farticle for the initial pop window?

2) URL targetting. I have some URLs that work on ppc, for the highlevel domain, e.g. we all know people are lazy and type facebook.com into google. Should I also cull a load of other URLs on that same converting domain to test - so I'm testing various other pages on that domain? I presume if I target just the top level domain I'm going to hit lots more competition.

3) Pop under or over? This is a campaign that needs a cc submit. If you have a more complicated lander like a farticle - does that lend itself to a pop under/over?

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Old 09-07-2010, 10:09 PM
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Just my observations...

1) You could have your article fit within the standard pop window or if it works out to be 2 column for your page, you could have the right column not show and the main message of your article show in the visible window. You could always test your current article to see if it works, sometimes oversized pages do fine.

2) Be careful with high level domain targetting. You could blow through 2,000 1 cent views in a half hour, depending on the target. I would start out by being somewhat specific (niche targetted) on the targets in your campaign, and focus on a landing page that brings you an acceptable conversion rate. Once the page converts well on the cpv traffic, you could try rolling it out to high level domain targets with lots more traffic.

3) I favor the pop over.

Hope this helps.

-Aaron
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Old 09-08-2010, 08:39 AM
 
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Thanks Aaron.

I'll be running this on Traffic Vance in the first instance so I have 800x600 to play with. Previewing my existing farticle at this resolution, it doesn't look terrible. It concerns me the window isn't scrollable - but I'm guessing most people are bright enough to maximise the page if they're interested.

What would be my other best option if I went for an initial bridge page? I'm assuming I'd have some sort of jumbo banner pop - as if I were display advertising. It's a farticle so I'm thinking it'd be something like the usual 'News 7 Investigates...' banners we see all over.
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Old 09-08-2010, 12:32 PM
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You have to think a bit differently too with CPV because you are interupting the user. Depending on the target you have they may not have been specifically searching out your product so you have a short time to get their attention and draw them into your ad.

Also, don't be surprised if your converters from PPC (keywords, urls) do not convert on CPV. It's not a guarantee that these same targets work in a different medium.
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Old 09-08-2010, 10:34 PM
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I don't think I would have a pre-sell page to get people to click to my farticle. I'd open with a farticle that is close to fitting the main pop up window and strive to get the viewers attention asap.

And as a suggestion (and in all seriousness)... I'd split test the same page with a self-running audio/video that annoys the heck out of the people your ad will pop in front of. If you're going to interrupt them, you might as well do it in a big way and see what happens.

-Aaron
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Old 09-08-2010, 11:14 PM
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i'm doing this (audio interruption) with something sean jokingly calls a "tornado warning" . it works well

- lucas
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Old 09-09-2010, 12:45 PM
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lol, yeah, when and if lucas reveals this brilliant technique it will make you laugh and think all at the same time!
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Old 09-10-2010, 08:01 AM
 
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Originally Posted by particles View Post
I don't think I would have a pre-sell page to get people to click to my farticle. I'd open with a farticle that is close to fitting the main pop up window and strive to get the viewers attention asap.
Any tips on resizing landers to fit 800x600? I'm using dream weaver.

Originally Posted by particles View Post
And as a suggestion (and in all seriousness)... I'd split test the same page with a self-running audio/video that annoys the heck out of the people your ad will pop in front of. If you're going to interrupt them, you might as well do it in a big way and see what happens.
I have some embedded youtube vids on this farticle, I could auto play one of those every time it pops. Does youtube get pissy if it sees one IP address continually autoplaying vids?
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Old 09-10-2010, 11:52 AM
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Originally Posted by cpvnezza View Post
Any tips on resizing landers to fit 800x600? I'm using dream weaver.
Without looking at your lander, you will just have to redo it with the size in mind. Might take a while to get it right. you can test it in our pop up tool in the Tools sections to see how it looks.



I have some embedded youtube vids on this farticle, I could auto play one of those every time it pops. Does youtube get pissy if it sees one IP address continually autoplaying vids?
You have to be careful because most networks will not allow an autoplay video.
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Old 10-04-2010, 06:35 PM
 
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My initial tests with this faper haven't been very successful. The two main columns of the 3 column faper are visible in the TV pop up and I also added an autoplay video to grab the users attention.

Having run 3K views to the page, I only resulted in 7 clicks to the offer, which is obviously low.

The keywords/urls I'm bidding on were all tightly targeted to the offer (so I thought).

This low CTR rate suggests to me my targeting is off or this faper isn't working.

Any suggestions of other things I could try? Has anybody successfully run fapers as a direct pop?
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