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Old 05-23-2010, 07:58 AM
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Default Images vs HTML Landers?

Do you guys feel that images work better than simple HTML landers with anchor links or buttons. Which is easier for you to set up? Maybe its a combination of both?
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Old 05-23-2010, 11:37 AM
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If you are good with Photoshop or some other image editing tool, I like to go with all images. The reason is it doesn't matter to the networks and for me it is easier. You don't have to worry at all about Quality Score and things like that, so just do what you feel most comfortable with.
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Old 05-23-2010, 11:54 AM
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cpv is nice because you can spend a little more time on the look-and-feel details of a campaign (if that's your thing) because you don't have to worry about the qs issues at all. i like to create image rich landers with a bit of dynamic (html) content for each target or campaign. it all depends on your skillset and how you like to spend your time, but for me it's a bit of images and html.

- lucas
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