So I was attempting to run a $100 iTunes gift card offer on Media Traffic and AdOn.
Not profitable to say the least...
I was targeting itunes URLS as well as keywords. Trouble popping itunes URLs with the traffic sources.
I also targeted the top 200 artists as keywords along with some keywords that I have found to be effective on PPC.
The lander I made converts as a splash page on second tier PPC networks but not at all on CPV!
PPC convert at around 10%, CPV 3 conversions total.
Total CPV spend $140 trying to find a few winners but nothing.
Where did I go Wrong?
Lander sample:
Offer Page:
Usually I follow my budget but in this case I figured it would work considering my PPC conversion rate, so I tried a few different angles as far as URLs and keywords are concerned. CPV traffic generated a very low CTR to the offer. Is it the traffic source? Should I have used a different lander? With the low CTR I don't think that a prepop would have helped.