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  #11  
Old 07-30-2010, 07:53 AM
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Pretty cool. I agree, as I like to give each target their own share to see if it will make money, if you now what I mean.

With CPV it is different? IN PPC your bid will affect ad placement which can affect CTR and conversion rates in the end.

With CPV we are only worried about our ROI? Increasing our bid only increases our views and possibly our conversions?

I'm not sure if I stated that right but I hope you get what I was after.
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  #12  
Old 07-30-2010, 06:13 PM
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Ok, so after upping my bids on some of the targets, I was able to fly through my test budget of $10.00.

I was going to not show the targets, but I don't think it matters at this point At least one person from here is bidding on the exact same targets, so copying and pasting is inevitable! By doing this, I am probably skewing the results as others will look at this data and simply try the offer themselves. So keep that in mind when you see how well or bad my results are.

I lost money yesterday and only got 1 conversion. So, after 2 days, here are what my stats look like:

Spend: $10.98
Revenue: $2.60
Net: ($8.38)
ROI: (76%)

And here are my exact targets and what has converted so far. Again, if you copy this that is fine, but it will hurt us all honestly.



Ok, so the next step in our CPV campaign will be to drop the losers. As you can see above, delta.com cost me $3.43 and did not give me a conversion. And usairways.com cost me $1.55 without a conversion. So I am going to pause those 2 targets right away as they exceeded the payout of the offer already ($1.30).

The next thing I am going to do is to adjust some more bids. I am pretty sure this offer will work on southwest.com for obvious reasons, so i am going to go ahead and bid first place on that one. And some other ones that are receiving little or no traffic, I will up those as well to see if I can get some traffic. I am fairly certain others are already running this offer on southwest.com, but that is ok. Also, iwill let continental.com run a little longer since it did convert once already.
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  #13  
Old 08-02-2010, 07:08 PM
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I think I killed Prosper202! Well, not quite, but my old version installation was approaching 1,000,000 records in the clicks table and was causing all sorts of issues. So I ended up clearing out the click data, which means I have lost my tracking data for this campaign. :-(

But, I am going to resume it with the information I know already and gather some new data to show you guys and continue on with this case study.
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  #14  
Old 08-02-2010, 11:48 PM
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Originally Posted by denmaster View Post
I think I killed Prosper202! Well, not quite, but my old version installation was approaching 1,000,000 records in the clicks table and was causing all sorts of issues. So I ended up clearing out the click data, which means I have lost my tracking data for this campaign. :-(

But, I am going to resume it with the information I know already and gather some new data to show you guys and continue on with this case study.
Split your campaigns up between like 5-10 prosper installations.

That's what I've done - and when I fill one up I move onto a new one.

Although I rarely fill one up because I have so many different ones.

It's a pain to keep track but it's nice so the databases don't fill up on me.

Losing data is the worst. I'd rather switch between Prosper's then lose data.
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Old 08-07-2010, 06:26 AM
 
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Hi Sean, any update on this campaign? Also, quick question --- Is it ever just OK to use a list of keywords and forget about URL's for a campaign? Or is this a No-NO ? Is it possible to run a profitable campaign using just keywords as the basis for the campaign and then just weed out the winners, or do you have a better chance with URL's as well ? Just something I needed to ask - thanks
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  #16  
Old 08-07-2010, 08:09 PM
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Hey Irish,

Yeah, I am going to pretty much have to start over as my server took a dump and I lost all my tracking data. So what I will do is Monday restart the campaign and post the results as we go along.

Hopefully though by reading this thread to this point you understand now the basics of a direct link campaign and how to evaluate targets, etc. If you don't please ask questions,

As for your question:

Is it possible to run a profitable campaign using just keywords as the basis for the campaign and then just weed out the winners, or do you have a better chance with URL's as well ?
ABSOLUTELY! I have some campaigns where a keyword is the most profitable target. Definitely use keywords in your campaigns as well, think of it as search terms for people looking for your offer. So, the advice is to use both in your campaign.
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  #17  
Old 08-09-2010, 03:20 PM
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Ok, I have this one running again as of this morning, so I will collect some data and post results as they come.
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  #18  
Old 08-10-2010, 10:44 AM
 
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any latest update on this Sean?

How has it worked out?

Brian
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  #19  
Old 08-10-2010, 06:36 PM
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Keep it up, this is very interesting stuff.

It's nice to finally see the whole process from the start.

Thanks for the heads up on prosper as well, didn't know that it has issues when it nears a million records, Just got another 999,500 to go
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  #20  
Old 08-10-2010, 06:58 PM
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Originally Posted by goose View Post
Keep it up, this is very interesting stuff.

It's nice to finally see the whole process from the start.

Thanks for the heads up on prosper as well, didn't know that it has issues when it nears a million records, Just got another 999,500 to go
What I will do is tomorrow post the last 2 days worth of data and show you guys what I am doing. To be honest, I rarely run email submits directly because they don't work all that often. And when they do, they get scrubbed eventually.

Actually, I shouldn't say they don't work, because they do (for example, pop a Target gift card over target.com), and it is a good learning experience. In fact, I am starting a different direct link email submit today that I just have a 'feeling' about. Maybe I will post that one up for you guys later on
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