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Old 04-24-2009, 03:19 PM
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Default Optin rate

What kind of optin rates are you guys getting with PPV? I've built lists for years using PPC, and usually look for a minimum of 30%, and realistically around 65-75% optin rate.

Obviously PPV is different as this is interruption marketing. I've started focussing my efforts on building lists with this traffic, and so far my optin rate is is between 0% (ie traffic just doesn't convert) and 10%. Most are around 5% though.

That seems low, although to be fair I have yet to break out the tagutchi tester and optimise the landers, but even so, still seems a low start. So I'm just curious what I should be aiming for?
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Old 04-20-2010, 07:04 PM
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Does anyone have some figures? Would be interested to know whether this can be done in a marketing such as IM or so.

I see many impressions at around 5 cents, which I find surprisingly low for a niche like this. But I guess with an opt-in rate like 5% that would be around $1 per opt in, which is expensive?

I have no clue...
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Old 04-20-2010, 08:44 PM
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15% is pretty standard, 10% isn't bad though.
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Old 04-21-2010, 01:03 PM
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Originally Posted by cpv-coach View Post
15% is pretty standard, 10% isn't bad though.
That is out of the impressions, right? I.e. 100 impression create 15 opt ins? or does that mean, 100 impression create a certain number of people who go to a landing page and from there it's 15% ? I hope the first one! :-)
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Old 11-10-2011, 06:50 PM
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Man I hope these numbers have changed....

I know this post is a little old, but I thought i was doing well with a 3.5% opt in rate and paying about 55cents a lead.

Apparently I'm way sub par?
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