CPVLab Discount: Save $50!
  #1  
Old 06-25-2010, 02:06 AM
Junior Member
 
Join Date: Jun 2010
Posts: 5
Thanks: 0
Thanked 0 Times in 0 Posts
Default Failed Campaign - Thoughts?

Alright sooooo I did a 'Lil Wayne' IQ campaign on TV and heres what we got...

1,183 Impression = $11.83
67 Clicks to Offer = ctr of .056 (right?)
Conversions = 0

Here is my lander (i used the same as the example)

lilwayne.jpg

And I used the same IQ offer as the example.

I ran the campaign for 1 day from 11am - 10pm EST

Normally I would like to test out an entire week, different times of the day...but im gonna kill it and count it as a loss.

My only real take aways:

Maybe the Celeb niche isnt the way to go with this. Maybe I should target someone of intelligence so people WANT to see if they are smarter than a smart person.

Thoughts?
Reply With Quote
  #2  
Old 06-25-2010, 12:51 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: Atlanta, GA
Posts: 804
Thanks: 41
Thanked 160 Times in 70 Posts
Default

A couple of things to look at:
  1. Were there some targets that blew through most of the impressions? If so, stop those now. You don't want to spend more than the payout per target. Also check which targets got the best CTR.
  2. You could be right that this demo for Little Wayne will not convert.
  3. It's hard to be accurate with less than one day of data just due to the fluctuations on times of day and days of the week.
  4. I have emailed Neverblue to find out what the typical conversion rate is of this offer.
If you are going to try this on some other targets, think about what people are passionate about. That is why I started with sports, sports fans are passionate about their teams and players.

This just popped into my head, what about that referee that stole the goal from the US in the World Cup match?
__________________
$$$ $10 Off/Month For Life At Aff Playbook :: EXCLUSIVE to CPV Den $$$
Reply With Quote
  #3  
Old 07-11-2010, 11:36 AM
Junior Member
 
Join Date: Jul 2010
Posts: 12
Thanks: 0
Thanked 0 Times in 0 Posts
Default

so i try this technique. brilliant idea.

the only thing is i'm losing money.
do i cut it or what if i'm breaking even.

do i run it to gather data and do day parting on it.

i'm thinking that should be the obvious way to go.

thanks,

ngu

Last edited by ngudream; 07-11-2010 at 01:11 PM.
Reply With Quote
  #4  
Old 07-11-2010, 09:27 PM
Member
 
Join Date: May 2010
Location: Cedar Rapids, IA
Posts: 94
Thanks: 0
Thanked 2 Times in 2 Posts
Default

I usually set a budget for each campaign when I start it. This could be 10, 20, 50, 100, 1000 dollars or whatever you feel is appropriate for the offer. I typically base my budget on the payout of the offer.

If I'm losing money, I continue to try and optimize the campaign until my budget is spent.

Once I hit my budget, I look to see if the campaign has any chance at making a profit. At this point I can do more split tests to try and improve whats working. I analyze my remainig keywords or targets to see what is working and maybe try to get more conversions by adding additional targets

The key here is using a budget and sticking to it unless you are breaking even or in profit.

If you are breaking even it is up to you to decide how much effort the campaign is worth to you. How much cash do you want tied up while trying to increase your ROI?
Reply With Quote
  #5  
Old 07-11-2010, 10:49 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: Atlanta, GA
Posts: 804
Thanks: 41
Thanked 160 Times in 70 Posts
Default

Once you have reached your budget you then MUST look at each target individually and see how they converted. If you are breaking even overall chances are there are 1 or 2 profitable targets and some budget drainers. Cut the losers, run the winners, and look for more targets.
__________________
$$$ $10 Off/Month For Life At Aff Playbook :: EXCLUSIVE to CPV Den $$$
Reply With Quote
  #6  
Old 07-17-2010, 11:00 PM
Senior Member
 
Join Date: May 2010
Posts: 280
Thanks: 1
Thanked 13 Times in 8 Posts
Send a message via AIM to Coop Send a message via Skype™ to Coop
Default

I would have to say that you cut this offer too soon. Your total spend was just under $12? How many targets did you have?

Most IQ quizzes pay in the $7-$10 range so unless you only had one target (and even then) you cut this way too soon.

You need to let all of the targets hit 1X-1.5X the payout to actually see if it's going to work or not.

That's my opinion anyway - am I way off here? This is how I typically test.
Reply With Quote
  #7  
Old 07-18-2010, 07:53 PM
Member
 
Join Date: May 2010
Location: Cedar Rapids, IA
Posts: 94
Thanks: 0
Thanked 2 Times in 2 Posts
Default

That's what I do Coop. I usually stop as close to 1x the payout as I can.
Reply With Quote
  #8  
Old 07-28-2010, 08:50 PM
Senior Member
 
Join Date: May 2010
Posts: 280
Thanks: 1
Thanked 13 Times in 8 Posts
Send a message via AIM to Coop Send a message via Skype™ to Coop
Default

Originally Posted by RedTrick View Post
That's what I do Coop. I usually stop as close to 1x the payout as I can.
You let it run per target though right?

Not just the overall campaign?
Reply With Quote
  #9  
Old 07-28-2010, 11:41 PM
Member
 
Join Date: May 2010
Location: Cedar Rapids, IA
Posts: 94
Thanks: 0
Thanked 2 Times in 2 Posts
Default

my budget is for the entire campaign. What I mean by that is I say "OK... I'm willing to lose $50 on this campaign"

I spend at least 1x the offer payout on each URL or target to see if it will convert.

Hopefully, I find a few winners before I am down the amount I set for my budget.

Last edited by RedTrick; 07-28-2010 at 11:49 PM.
Reply With Quote
  #10  
Old 08-26-2010, 10:18 AM
Member
 
Join Date: Jun 2010
Location: San Diego
Posts: 65
Thanks: 0
Thanked 2 Times in 2 Posts
Default

I think it's good that he paused it at this point. With such a low CTR, I think you need to go back and see which sites are giving 0 click thrus with massive impressions and cut them out. Then try again and I would actually rotate 5 or so IQ quiz offers and see if you get any conversions.

I know EWA likes to talk about how wonderful IQ quiz offers are and how easy they are, but the reality is that IQ quiz offers scrub like crazy and you need to rotate, 1 from each network. But I don't touch EWA offers with a 10 foot pole anymore, they broker everything from the big networks and their AMs suck ass. I've yet to have an email returned in the last 6 months or so.

And then improve the LP ctr.

Last edited by oskarcool; 08-26-2010 at 10:20 AM.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 11:03 PM.


Search Engine Optimization by vBSEO 3.6.0