CPVLab Discount: Save $50!
  #1  
Old 09-19-2008, 05:29 PM
Senior Member
 
Join Date: May 2008
Posts: 121
Thanks: 0
Thanked 2 Times in 2 Posts
Send a message via AIM to nocturnal Send a message via MSN to nocturnal
Default Philosophy

Here's a little about my thinking, hopefully some of the other folks will chime in and we'll get some best practices going.

Whether you are doing ppv or ppc, testing is critical. I've found more success doing really small groups of urls or even one url at a time than doing large batches. You might come right behind me and find that doing 5k urls can bring in insane revenue if they do your 'secret trick for being a billionaire with ppv'.

So how do you find out what works for you? You've gotta test your results by what works for you. So how do you know how to start? Sit down and work out what your goal for spending is. You figure this out by determining what your desired ROI is going to be. So, if you want to do 100.00 profit per day and you wanted to do 100% roi, what is your spend? It's 100.00 spend. Alright, so now you know that to hit your roi goal, you have to spend 100 bucks every day to hit your goal. If you aren't comfortable spending 100 bucks and possibly losing 100 bucks every day, then you need to reevaluate what your goal is because it's not realistic for your budget/risk factor.

Next up is sure, I spend 100 bucks a day, but how do you go about spending it wisely? Well, there's no formula here. Pick a category that you think there is a market for. Gather up 10 related offers, then put them into tracker and make a rotation with them. Gather a number of test urls, I would say 10 max per campaign to start. I use 1 url per campaign. How do you get urls - well you can use the ppv tools, you can search through the search engines, you can go to qauntcast and do demographic research and go from there, you could use a scraping tool, there's a lot of ways to go about finding winners.
They all involve testing what works for you. You will figure out whether 1, 10, or 20 urls do well for you. You will figure out whether keywords do well for you, but you won't figure any of it out until you launch and learn.

All that said, you know what the #1 thing that you can do to start a successful campaign is? Failing at a campaign and losing money. You might get lucky, you might know very little about ppv and hit a winner right off the bat, you might even be VERY lucky and hit a couple out in a row, but then you are gonna eventually realize that there are losers and that you have to be ruthless in cutting out the ones that do not meet your ROI goals. It's what you do after you find the losers that will determine how successful you will be doing this.

Negative thoughts:
I've had two days of absolutely nothing happening for me in my campaigns.
My winner I had seems to have trickled off before I found new winners to replace him. So now what? I guess I should just throw in the towel, this ppv shit doesn't work. It's all a load of bunk. I can't figure out why these people aren't buying these offers - I would buy them. (or the alternative - that offer would NEVER convert, I would never buy that!) Maybe I'll come back to ppv later, maybe I'll learn something new and revolutionary that will help me make money. If I had this damn ppv tracker working right, I could do something - no it's my host, no it's that I just can't find time to do this quietly. Maybe I need to do something else, maybe I should rent a monkey costume and have sex with a football.

Reality:
PPV works. It's like anything else, you have to work at it to succeed. If I throw in the towel here when things go south, what will my strategy be when the next thing does? I can't know the mindset of my surfers, I don't know what they will want to interact with or not interact with - my job is to put it out there cheaply and see if they do. There are no magic pills, nothing revolutionary. Most importantly, I accept that I look bad in a monkey costume.

What if you were the first person to discover a revolutionary new concept called pay per view advertising where you could advertise inexpensively and get your message to people. How would you make money with it? How would you figure out what to do? If you did figure out a way to make money, I bet it would be lucrative.

You can either take someone's share of the existing pie, you can bake your own pie, or you can go hungry - just remember, it's up to you to put food on the table.

What will you decide?
-Chad
__________________
If you build it, they will come.

Reply With Quote
  #2  
Old 09-19-2008, 08:47 PM
Moderator
 
Join Date: May 2008
Posts: 554
Thanks: 10
Thanked 61 Times in 26 Posts
Default

Hi Chad,

Thanks again for another great post!

I've had two days of absolutely nothing happening for me in my campaigns.
My winner I had seems to have trickled off before I found new winners to replace him. So now what? I guess I should just throw in the towel, this ppv shit doesn't work. It's all a load of bunk. I can't figure out why these people aren't buying these offers - I would buy them. (or the alternative - that offer would NEVER convert, I would never buy that!) Maybe I'll come back to ppv later, maybe I'll learn something new and revolutionary that will help me make money. If I had this damn ppv tracker working right, I could do something - no it's my host, no it's that I just can't find time to do this quietly. Maybe I need to do something else, maybe I should rent a monkey costume and have sex with a football.
Other than the monkey costume and football (lol), it sounds like you were looking at my account. I also have had 2 previous days of nothing happening. Spent a lot, and got very close to break even.

Prior to that, my profit was hitting 3 figures daily and my ad spend's been in the area of $25-50 a day.

I'm sitting here thinking, "what's happened?"

Before I analyze all my data to sort it out, I'm going to do what Harry said (in PPC Coach), to build 10 campaigns each day.

Currently the lesson I learned is that the money came once I launched several campaigns.

What I don't know at the moment is the longevity of each campaign. Maybe some will last a week, maybe some will last longer.

Even if they only last a week, the money was really, really good.

Time to build more.

-Aaron
Reply With Quote
  #3  
Old 09-22-2008, 01:23 PM
Administrator
 
Join Date: Apr 2008
Posts: 1,362
Thanks: 0
Thanked 15 Times in 8 Posts
Default

You guys are learning well...great post...
Reply With Quote
  #4  
Old 09-22-2008, 07:04 PM
Junior Member
 
Join Date: Aug 2008
Posts: 27
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Chad, I feel like you are talking to me, lol, maybe its the pm's. I will keep throwing crap at the fan. Something has to hit the target on the wall. It did take forever to get into TV though. I have the rotation up with 8 offers. Thats all I could find that I immediately was allowed to run campaigns for.

My only ? on this all, right now is: How do you know when you have been outbid? Is there an automated way to get an email or something, even a text?

Thanks guys for the kick in the rear. Keep moving right? Keep trying and eventually something will work.

Mary
__________________
Ticklebug82 on aim and yahoo mess
Check Out My PPC Journey www.ppcmom.com
Reply With Quote
  #5  
Old 09-22-2008, 09:37 PM
Senior Member
 
Join Date: May 2008
Posts: 121
Thanks: 0
Thanked 2 Times in 2 Posts
Send a message via AIM to nocturnal Send a message via MSN to nocturnal
Default

Motivation:
I get discouraged sometimes. When I'm the most discouraged I remind myself that my current actions have brought me to where I am at this very moment. If I do nothing differently, my results will be exactly the same as they are now. It is only when I change and move in a different direction that I find a new path to walk.

Bid Management:
Right now I just check 3 times a day and that seems sufficient to stay in the top bid spots most of the time.

Also, Coach mentioned he was releasing some kind of autobid management software at some point, I believe. I think Coach has has probably been busy, he's normally pretty on the spot about software updates. He's also got some changes for tracker coming in that I'm chomping at the bit to get. Good things come to those who wait. . .

Chad
__________________
If you build it, they will come.

Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 01:53 PM.


Search Engine Optimization by vBSEO 3.6.0