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  #1  
Old 07-14-2010, 01:50 PM
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Default YouTube beta demographics tool

I recently found out about a tool that is in beta from YouTube called Insights for Audience. This tool allows you to view basically the demographics of its users which could be some powerful information.

Here is the link: http://www.google.com/videotargeting...ildQuery?pli=1

What I did as a test is selected Male, 55-up, USA and hit Apply. What it showed me was the interests of this demographic. One of them makes sense, one of them is ... well. . . odd!

The first bolded term it shows (what these users are searching for) was "alison krauss". Ok, this makes sense and I can see how older men would like her and her music.

Now the next bolded term is interesting. It is "candid heels". Is this a band or something? Nope! Click on the search term and you will see the results. Could this be an untapped market?

Anyway, I think this tool can be useful if you are researching some demographics. Let us know if you try it out and what sort of insight you gain.
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Old 07-15-2010, 10:40 PM
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Good stuff! This looks like a potentially very powerful tool!

~Ian
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Old 07-16-2010, 12:06 AM
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Sounds good! Google will probably totally nerf it once they find out we have our hands on it. HAHA
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Old 07-16-2010, 01:07 AM
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one of the funniest and most useful posts i've read all day.

- lucas
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Old 07-16-2010, 01:10 AM
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this tool is gonna make me some CASH! when did you find this mofo?!

- lucas
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Old 07-16-2010, 07:16 AM
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so what are you guys gonna use? the viewed videos or the search cloud? To me the search cloud seems legit.

Pardon my newbness, but will all CPV networks pop youtube traffic?
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Old 07-16-2010, 12:07 PM
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I think the value is in the search cloud as well for us. As for youtube traffic, I can say for sure that it does not pop on DirectCPV, not sure of all the others:

NO youtube, google, facebook on DCPV
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Old 07-16-2010, 10:58 PM
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Adding some of these targets to test now!
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Old 07-16-2010, 11:29 PM
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search cloud.

- lucas
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