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  #1  
Old 06-17-2011, 03:42 PM
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Default Which is Wrong? LP or Offer or Something else

Hi - I'm analysing the targets on one campaign and see one target has a CTR of 1.5% from the LP to the offer, but there are no conversions.
This target has had about 300 impressions so far - which means it has had 5 clickthrus to the offer and no conversions.
Does this mean the offer is not enticing, or is the LP CTR too low? Should I pause the target?

I know a lot depends on the LP and the offer, but as an average benchmark what do you guys think the CTR% of a good target should be, and what conversion rate a good offer should be getting thereafter?
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Old 06-17-2011, 06:48 PM
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You don't have enough info yet to make any decisions. 300 impressions and 5 clicks is not enough. Wait a bit then decide. Ctr is great but Roi is king.
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Old 06-17-2011, 07:32 PM
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Originally Posted by bigdude View Post
You don't have enough info yet to make any decisions. 300 impressions and 5 clicks is not enough. Wait a bit then decide. Ctr is great but Roi is king.
I agree. I would let it run for at least 1000 impressions to see where your campaign stands.
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Old 06-18-2011, 08:36 AM
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The campaign actually ran for 2500 impressions - the 300 impressions (now 600 impressions) actually related to one target - i only got one conversion. i guess i just need to do more kw research and find some better targets.
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