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  #1  
Old 06-18-2009, 04:24 AM
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Default Will CPV networks be going away any time soon?

(Yes I used CPV instead of PPV).

Been thinking about this recently...

Most of the adware technology is based on Internet Explorer and I'm not seeing ad networks trying to make use of adware via mozilla based browsers. With new computers having IE8 installed eventually, will the adware function with those browsers?

I know we need to branch out but are the ad networks branching out as well?
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Old 06-18-2009, 04:42 AM
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AdWare is not really based on IE - if you've got software installed on the PC, you have complete control to open new FireFox windows as well. It's more of the non-adware pop-up techniques that are dependent on browser functionality, like for example what nytimes.com does with pop-unders.

I do most of my CPV advertising with TrafficVance, and I definately get the impression they are just milking the cash cow rather than investing. I do notice they advertise GameVault on Facebook so as to grow/maintain the installed base, but I don't see them investing a whole lot in the overall platform.

My 2 cents is that CPV is a very old advertising medium and is definitely not the future of advertising, but given that it's persisted this long, it doesn't look like it's going away anytime soon.
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Old 06-18-2009, 02:25 PM
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I agree, it's not going anywhere anytime soon. It's older then most other forms of advertising and you have to make hay while the sun is shining!

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Old 06-18-2009, 04:51 PM
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Great to hear all this as I'm almost trolling with that question. I'm just not interested in seeing some progress with some of those companies. All those referrers are coming from an IE browser. Most of their technology is based on something from 2001 (no joke), so they better get their ass in gear and give me more traffic via new browsers or new methods.

I've seen this all before so I know for a fact that when a company gets complacent, they get lazy. When they get lazy, they lose their customer base. When they lose their customer base, they lose their money and go out of business. I just don't want to see that happen.
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Old 06-24-2009, 03:04 AM
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I think it could happen, for sure. Or as more people find out about it, it can become more expensive and push the smaller guys out so only big players like maybe a few of you and Coach are, will be able to survive. But who knows? That may not happen.
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