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Old 05-12-2008, 02:13 PM
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Default When testing number of keywords or urls

Typically when you test an offer what number of keywords or urls do you start out using?

I am assuming, and I could be wrong and probably am, that when running urls you will need more ulrs than you will keywords.
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Old 05-12-2008, 02:51 PM
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Honestly, I rarely use keywords much anymore at all. Urls are great because if that address bar matches, your ad is poppin'. I tend to start small and when I find a converting url or keyword, I'll dig down on that one. With this traffic, you can blow through a ton of money real fast if you go too big too fast without having a huge budget to back it up.

When first starting, always go smaller then bigger in your lists. You'll thank me later for that when you go to manage your account.
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