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  #1  
Old 07-16-2008, 08:43 PM
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Default when to terminate a campaign

This is for the month 1 project but I put it here as it seems more eyes might see it in the main forum and question is valid here too.

Doing the horoscope project, using url's almost exclusively, 2 ads rotate in U.S. first day campaign running today. PPVTracker shows I've gotten about 340 clicks from 30 keywords (url's), 0 leads. Should I keep it going awhile longer? Am I too quick to pull the plug? not worried about losing funding, but just don't want to waste time if the numbers are telling me that I am in fact.

thanks
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Old 07-16-2008, 09:12 PM
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did you try international offers? Im not sure how well the US ones usually convert so its tough to say how long you should let it go. I usually throw $10 at an offer. If it's not profitable, tweak it or move on...but maybe thats why im not doing XX,XXX like coach, lol
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Old 07-17-2008, 12:33 AM
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I tend to look at the payout. if it pays out at $10, and I've spent $8 with no leads i'll ditch it. sometime I'll take a punt and let it roll a bit longer, but generally my best campaigns will convert right off the bat.
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Old 07-17-2008, 01:13 PM
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Hey Harry, I guess when it boils down to it, that's the right way to do it. Sheesh, I must have forgot to plug my brain in. Sometimes you get wrapped up into things and forget about the common sense approach in hopes of some super secret scientific formula or method.

lol, thanks....btw, spent $13 with no sales so I'm deactivating and will try something different, gotta go make 3 or 4 phone calls to some ad agencies to get activated and pick their brains about PPV.
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