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Old 06-15-2010, 07:51 AM
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Default What sort of traffic can one expect per 100 URLs

Hi there,

I am wondering if a very average traffic figure can be derived?
For every 100 URL, how many views/click can one expect ?

Now, I know that it will be niche dependent and what not, but surely there is an average that can be used as a ball park figure.
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Old 06-15-2010, 02:11 PM
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That's the old "how long is a piece of string" question.

There is no average, there's so many factors affecting it that there's no way to say a number for this.
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Old 06-15-2010, 03:14 PM
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You can have 100 targets that don't get any traffic, or one target that gets 2,000 impressions in an hour.

Usually it falls somewhere in between.

If I have 100 targets in a campaign, I'll probably get 400-500 impressions daily, although it depends on my bidding rank too.

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Old 06-16-2010, 04:34 AM
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great answer. I love how you incorporate relativity into your answer, but also give an answer based on your experiences. Shows how much you know your stuff. cheers!
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