CPVLab Discount: Save $50!
  #1  
Old 09-16-2008, 03:09 PM
Junior Member
 
Join Date: Sep 2008
Posts: 10
Thanks: 0
Thanked 0 Times in 0 Posts
Default What is a realistic expectation on conversions?

What numbers do you see using PPV? Do you expect the conversion rate be lower because of low cost views and banner blindness? Should 1 in 100 convert? 1 in 50? 1 in 20?

Right now after one day I have a $5 spend, $1.50 payout ( loss of $3.50, big deal) but the conversion rate for the lead is 1 in almost 400 so far. Time to ax it?
Reply With Quote
  #2  
Old 09-16-2008, 03:14 PM
Senior Member
 
Join Date: May 2008
Posts: 121
Thanks: 0
Thanked 2 Times in 2 Posts
Send a message via AIM to nocturnal Send a message via MSN to nocturnal
Default

I go by targetted roi and my test budget ceiling. So if I have an offer max out where it's over my test budget without producing the desired roi I want, it's gone.
__________________
If you build it, they will come.

Reply With Quote
  #3  
Old 09-16-2008, 04:58 PM
Senior Member
 
Join Date: May 2008
Posts: 111
Thanks: 0
Thanked 0 Times in 0 Posts
Default

I stopped doing low dollar stuff as the effort was worth the problems.
I had several going OK, and one really good one but they all ended for one reason or another including conversions disappearing.

so try some bigger payouts.

1 in 20 conversion - I would kill for that.

ROI/EPC (earnings per click) are much better indicators of how an offer is doing.

Conversions vary so much based on keywords and offers.
I have a few keywords with a high two digit conversion rate. But I only get a couple of impressions a day.
Sometime in testing you can get 1 in 1000 impressions. That doesnt seem good, but if you are paying around 1 cent and the payout is $20-30 then you have a nice profit.

So dont use a 1 in x as your cut off point.
Reply With Quote
  #4  
Old 09-22-2008, 01:08 PM
Administrator
 
Join Date: Apr 2008
Posts: 1,362
Thanks: 0
Thanked 15 Times in 8 Posts
Default

I have one campaign doing 0.5% conversion rate, (yes half a percent) and it's got a triple digit roi.

Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 05:52 AM.


Search Engine Optimization by vBSEO 3.6.0