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Old 07-11-2008, 02:42 PM
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Default what to do with a high traffic url?

Well, I found a high traffic url last night. I burned through about $28 in an hour without a conversion. Is this good (that I found a high traffic url) or bad (that I couldn't get a conversion out of all that traffic)?

I rotated about 5 offers through it.
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Old 07-11-2008, 03:23 PM
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The main question is, is this targeted traffic?
If its something like a myspace, than its very untargeted and hard to convert.
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Old 07-11-2008, 03:36 PM
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Well, its sort of targeted. It is broad, but definitely geared toward one market. It would be like realtor.com is to real estate. Make sense?
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Old 07-12-2008, 02:52 AM
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well, I would just keep testing various offers.

If you dont want, you can pm me the url and I will test it.

-Charles
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Old 07-12-2008, 09:35 AM
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Send it to a rotator with 20 relevant offers on it and see what happens.

Another issue is the cost of the traffic. If these are .005 ppv views, you can probably find something to make that pay off. If these are .02 zango views, it's 4x harder and I think most stuff won't repay in the end.
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Old 07-12-2008, 05:30 PM
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Thats a good idea Joel, I may try that for $25-$30 and see what happens. What is a reasonable amount of views per offer that you can make a judgement about conversions?
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Old 07-12-2008, 07:58 PM
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Originally Posted by darwinstudios View Post
Thats a good idea Joel, I may try that for $25-$30 and see what happens. What is a reasonable amount of views per offer that you can make a judgement about conversions?
In a business sense, I think the number of views per offer you should allow isn't the point, it's how much you should spend. If your theoretical goal is to get 100% roi, you need to be spending no more than half the per-lead payout for each lead. So to me, it makes sense to allow twice that value of traffic (the per-lead payout amount) to be spent and pull the plug if there are no leads, because at that point it's unlikely it will be profitable. So if I have a $10-per-lead offer, I'll set the per-day ceiling at $10 and if there are no leads I'll pull it.

It's trickier if you do have leads but aren't making enough money. But if you've gone on and spent 5x the value of the lead and you're still losing money or only breaking even, certainly by that point it's clear it's not working.
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Old 07-15-2008, 02:01 AM
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I agree, go by ROI when making your decisions and maybe rotate more offers at it.
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