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Old 05-28-2009, 04:57 AM
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Default Using merchant landing page as an ad

Hey all, I'm a bit confused with this. And if i do understand it right, I do have one concern.

By using the advertisers landing page for the offer you are promoting as an ad for ppv, you are displaying it everytime you get impressions. In otherwords, this is shown as an impression on Clicksor but a click on Copeac. Out of 3000 impressions I had one conversion. But all Copeac sees is that I sent them 3000 clicks to a certain offer and only got one conversion. Wouldn't this result in a bunch of crap like me not getting paid, getting thrown off the offer, or kicked from the network? Not to mention that absolutely kills the public EPC of the offer.

That leads me to a more general question I've been wondering about today. (I only joined yesterday). I hear that people generally direct link with ppv. But does this mean that the thing displayed in the popup/under is an ad that when clicked redirects directly to the offer page. OR does direct linking on this forum mean that the actual popup/under displays the offer page. (resulting in insane amounts of clicks on the affiliate network as explained above)

Replies appreciated

-Alex
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Old 05-28-2009, 06:49 AM
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Yes, direct linking means the actual popup/under displays the offer page.
So, when direct linked under ppv, the no of times your ad is served is counted as clicks in the network's reports. It does mess up the offer's overall EPC unless the networks are not taking into account the contextual creatives stats.

Coach may be able to answer that as he is on the network side too.
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Old 05-28-2009, 07:50 AM
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Hi Alex

The issue you raise about views counting as clicks is why most networks have links specifically for 'contextual' traffic (or DLS with Neverblue) - I think with Copeac you need to specifically ask your AM for the link but most networks have them ready to use. When you use that link the impressions (in direct track systems at least like Wotogepa, Copeac, Affiliate.com etc) show up under the 'impressions' column, not the clicks column. So that's their way of differentiating the different conversion rates for the different traffic sources.

Other networks like Hydra only have one type of link and don't seem to mind that its all lumped together. They are able to give stats on different traffic sources - ie search vs email vs pop ups - so they must be able to separate it out somehow on their end.

I usually direct link and the user sees the actual offer in the pop up window. In most instances the pop up is a normal browser size, not the size of a banner so it all works fine.

Hope that makes it a bit clearer.

- Jill
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Old 05-28-2009, 01:26 PM
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Jill is right. YOu have to use the "contextual link" in direct track networks. That way the impressions show as impressions and not clicks. It does mess up their EPCs, (which I say can't be relied on anyway), so make sure you're using the right link.

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Old 05-28-2009, 02:04 PM
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That clears up a few dark areas, thanks all.

I contacted my AM about those 3 thousand clicks and the offer that I sunk to the ground, but he isn't really any help at all. I think he's actually playing stupid, as unprofessional as that sounds. I think he has a problem dealing with smaller affiliates, I hear he's like a best friend to the big boys. Oh well.

To the networks that don't provide contextual links do you guys go through the process of asking for each one from your AM?

Also, I was considering photoshopping some creatives and using them as graphical popunders on AdOn, that when clicked, redirect to my aff link. Has anyone found that to be effective with a well made creative? Or am I better off sticking to direct linking with contextual links

thanks for the help everyone, I hope you don't mind a few more questions
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Old 05-28-2009, 07:23 PM
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Some AMs aren't playing dumb, they really are dumb. If they dont' know what you're asking the proper thing would be to admit it and get you the answer.

As for banners, why bother, just put the site in the pop up, skip that extra necessary click you'd be putting up.

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Old 05-29-2009, 04:53 AM
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Originally Posted by ppv-coach View Post
Some AMs aren't playing dumb, they really are dumb.
HAHAHA Oh man.

That was damn funny... mostly because it's TRUE!
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