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  #1  
Old 03-30-2009, 06:29 AM
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Default URL keywords

Hi,

I've noticed that Laser URL generates lists such as this when exporting to several networks such as TrafficVance:

domain.com
.domain.com

What is the difference in these two URLs? The Laser URL tutorial videos seem to indicate that this will bring different traffic.

Also Coach's URL generator often generates duplicates like:

domain.com
domain.com/

Are such duplicates ignored by the ad networks or is there any other consequence?
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  #2  
Old 03-30-2009, 04:23 PM
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I don't know about the first example. I don't really use Laser URL right now, though I think I should...

The second example with the "/" on the end: yes, some of the networks treat this as a different URL, some don't. I'm not sure about TV though.
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  #3  
Old 03-30-2009, 10:59 PM
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domain.com
.domain.com
In Zango and TrafficVance, these seem to be handled as separate, distinct URLs. Frequently I'll have a domain.com URL that performs well while the .domain.com doesn't.

But every once in a while, it is the other way around.

domain.com
domain.com/
TrafficVance will remove the '/'. Zango seems to handle these as separate URLs. I base this due to Zango showing these separately in my account, but I haven't had any traffic on the '/' version of the URL.

-Aaron
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  #4  
Old 03-31-2009, 07:19 AM
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How exactly is domain.com and .domain.com treated as separate URLs though? I.e. in what cases would one domain match, and another not?

Just thinking about this, maybe a keyword URL of .domain.com would match "www.domain.com" but not "domain.com" in the browser?
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  #5  
Old 03-31-2009, 12:24 PM
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I think .domain.com usually applies when there are subdomains. For example, subdomain.domain.com. When you use .domain.com you pick up all the subdomains that are running on that domain.

I've had quite a bit of success with it. But as mentioned earlier sometimes .domain.com doesn't work and domain.com does and vice versa.

BTW, one way you can find out what subdomains a site has is by clicking on a link in Quantcast. I think its called 'subfolders' and it appears towards the top left of the page when you are looking at the details for a particular domain.

- Jill
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  #6  
Old 03-31-2009, 01:16 PM
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How exactly is domain.com and .domain.com treated as separate URLs though? I.e. in what cases would one domain match, and another not?
I've wondered the same thing myself about what makes them different. Thanks Jill for that great explanation, now it makes sense.

-Aaron
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Old 03-31-2009, 06:36 PM
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Thanks Jill, I'll add .domain's to my bid list today and see what happens.
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Old 03-31-2009, 11:03 PM
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Glad it helped. If you find that .domain.com is converting then dig a little deeper and see if you can work out which particular subdomains apply and then test all of them and that way you can narrow down your search and hopefully increase your ROI.

The other thing to do is when you find a domain that converts, throw up as many variations as you can think of.

For example,

www domain com
www.domain com
www domain.com
www domain. com
domain. com
domain com
domain.org
domain.net
.domain
.domain.

You get the idea!

- Jill
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Old 05-21-2011, 05:29 PM
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Default lead impact url variations

Aloha
Anybody else found variations of urls that get traffic with leadimpact?

in my experience most of those tools which generate urls seem to load your campaign with a bunch of url variations without any traffic.

It would be nice if there was a check box on those tools where you could check the network you are using so it only generates relevant urls with decent traffic amounts.

I also am interested in urls and keywords for directcpv and adon, but i am mostly using leadimpact now.
scott
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Old 05-22-2011, 04:27 PM
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Technically you COULD check if it gets traffic on the network first, but that's a lot of hassle to go through for a free tool. I would just dump them in and see what comes out the other end.

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