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  #1  
Old 03-17-2011, 03:26 AM
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Default A tracking question

G' Day fellas,
So I threw up 4 direct linking offers on DirectCPV the day before and started seeing conversions on 3 of them instantly...yay! this thing actually works! the problem is while I am seeing conversions, I am not seeing profit and am running into loss. I have had close to 6k views (4.3k views from the 1 RON campaign rest from the remaining 2 URL Campaigns) and have had no more than 4 conversions on 2 Email submits and 1 long form. Abysmal performance, I know however I am still learning the ropes here. As of now I am out 50$ and have made back just 6. I completely understand the value of tracking now. I have also signed up with tracking202 for this and did the needful and created the tracking links. However all it tells me is how many persons are clicking, not which URL's are converting. I think I am missing something here. Can someone please enlighten me on what Iam supposed to be doing?

Regards,
Jon

EDIT: I should say that the CTR to the number of views in my affiliate network seems good, here are the numbers:

Campaign 1 (RON): 4,324 Views, 4,154 Clicks, 1 Conversion @ .80$
Campaign 2 (URL): 695 Views, 632 Clicks, 1 Conversion @ 1.30$
Campaign 3 (URL): 972 Views, 879 Clicks, 2 Conversions @ 1.30$

Should I be excited about this CTR? Or is this something very usual here?

Last edited by jon_preston; 03-17-2011 at 03:39 AM.
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  #2  
Old 03-17-2011, 04:33 AM
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Well first of all ditch the RON campaign. Most offers don't do well on RON and you need to laser target the offer first to specific URLs. Use the CPVDen Tools to scrape a larger list of sites. When you do this you need to have the keyword/URL pulled into Tracking202 so you know which sites are giving you conversions and which ones are just costing you money. For DirectCPV your destination URL should look like this: http://www.yourtrackingdomain/tracking202/redirect/dl.php?t202id=xxx&t202kw={{vurl}}_{{keyword}}_{{af sid}}

And make sure you pass your Tracking202 SubID to the network. This is the offer link you set up in Tracking202 campaigns. Each network is a little different in the exact syntax so ask your AM how to call the subid. Then append [[subid]] after the = sign, like this: http://www.tracklead.net/click.track...ADID=xxxx&SID=[[SUBID]]
This will pass the Tracking SubID through. Then you can set up a Postback URL or Conversion Pixel which will now reference the SubID and you will know which URL's are converting.

Are you direct linking or did you create your own landing page? Your CTR just looks like page loads to me... a few hundred people managed to close the window before it loaded. Campaign 3 seems to be the best target. Try creating a landing page for that to bridge the gap for the customer on why the offer is something they need to do. And add a bunch more URL's to see what converts best. If your tracking is set up correctly this should be relatively painless.
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Old 03-17-2011, 04:55 AM
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Hey,
Thanks for the reply! I went by the vids on tracking202 and took the affiliate link from peerfly and plugged them into the offers section to get the tracking url which i then fed into directcpv. So the target destination in my directcpv campaign looks like http://redirect.tracking202.com/dl/XXXXXXX5?t202kw={{vurl}}.

However are you saying that I will have to create a tracking URL for every target domain? It also just occurred to me that I need to place my tracking pixel on the checkout page (or equivalent) of the merchant page to which I am driving traffic. Is this really required to track the conversions?

Finally I am direct linking for now. Thanks for the info on the page load I think I understand it better now. I thought it worked like CPC with views and clicks and all.
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Old 03-17-2011, 02:30 PM
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Yes, that tracking ID looks correct. You do not need a different one for each domain as that is what is automatically being based into the vurl value. Yes, you have to place the conversion pixel that Tracking202 provides with your affiliate network. Usually there is a place to do this on the same page you get your affiliate link from. Ask your AM if you aren't sure.

Since you are paying per view you don't have a click-thru rate for a direct-link campaign since the "ad" goes straight to the offer. I know it adds another layer of complexity, but try building out your own landing page. Then you can measure your click-thru rate from your lander to the offer and then the conversion rate at the offer page. This will help you to figure out where there is room for improvement and if the offer is a good match with your ad and targets.

Cheers.
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Old 03-18-2011, 03:20 AM
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Thanks so much!
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Old 03-18-2011, 05:26 PM
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Definitely ditch the RON campaign for now - those are hard to make profitable.

I'd also suggest looking into LeadImpact - I hate to see peoples first attempts and PPV be with DirectCPV because their traffic is really not all that quality - it can work - but a lot more affiliates have success with others like LeadImpact.
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