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Old 09-28-2010, 06:37 PM
 
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Default Tips for direct linking

I feel like I have been doing way too much reading, which has resulted in me not taking enough action. I'm going to go on a campaign launching spree so I can get a feel for how things work. 10-20 a day from now on..... In the meantime I can brush up on my html/landing page making skills...... I figure direct linking is the best option for a newbie like me, and then I can slowly incorporate landing pages as I learn how to make them and get past the technical barriers.....

Just a quick question though. Do you guys have any tips for which types of offers work the best for direct linking? Here are a few things I can think of off the top of my head:

- low payout offers that don't require much pre-selling. Like email submits, or offers that are already strongly branded (like free Apple stuff, gift cards, etc).

- merchant landing pages that have a strong call to action

Any other tips or suggestions?



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Old 09-28-2010, 06:57 PM
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I think you are right on the money.

Take some of the offers and run it through our preview popper tool to make sure it looks right as that is a big factor. Also, make sure the landing pages don't have autoplaying video as most networks do not like this.

Short form offers and email submits will work.

And kudos to you for TAKING ACTION. If you launch 10-20 per day, you will get a feel for what works and what does not quickly and learn a ton along the way. Maybe lucas will join along with you as he is on a launching spree right now.
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Old 09-28-2010, 07:14 PM
 
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Ok got it, thanks. I know I'm repeating myself a lot, but just one more question just so can make sure I have this all down: the whole point of having a landing page is to pick up where direct linking might fall short on a particular offer/campaign, correct? In an ideal world we would ONLY direct link because it is fast and easy, but often times the merchant's offer page leaves people confused and/or doesn't sell them on the product/service being sold, and that is why we use landing pages. To promote an offer more effectively, right? I think this is making sense now......
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Old 09-28-2010, 08:23 PM
 
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A simple rule of thumb I've followed mostly successfully ;-) is that if the offer requires the consumer to get their credit card out, you need some type of pre-sell lander.
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Old 09-28-2010, 09:34 PM
 
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Originally Posted by cpvnezza View Post
A simple rule of thumb I've followed mostly successfully ;-) is that if the offer requires the consumer to get their credit card out, you need some type of pre-sell lander.
Ok that makes sense.... Thanks for the tip!
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Old 09-29-2010, 03:40 AM
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Originally Posted by Diablo360 View Post
Ok got it, thanks. I know I'm repeating myself a lot, but just one more question just so can make sure I have this all down: the whole point of having a landing page is to pick up where direct linking might fall short on a particular offer/campaign, correct? In an ideal world we would ONLY direct link because it is fast and easy, but often times the merchant's offer page leaves people confused and/or doesn't sell them on the product/service being sold, and that is why we use landing pages. To promote an offer more effectively, right? I think this is making sense now......
There are also some offers that need an angle of some sort to get them profitable. Sure - you could bid on every male dominated site that you can find and run IQ quizzes - but it'd be a lot better if you came up with an angle and promoted the offer that way (like the example on these forums).
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Old 09-29-2010, 04:08 AM
 
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Ok got it, thanks. I'll take a look at the case studies......
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Old 09-29-2010, 02:18 PM
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Try and think outside the box. Use the case studies as good examples, but try and be creative on your own too The winners are the creative ones that figure out new angles to offers.
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