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Old 03-19-2010, 02:39 PM
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Default Testing: Rotate Offers or change Urls

Coach talks about creating a "solid traffic source" first and then rotating offers.

I don't know exactly what is meant by solid traffic source? Does it mean, a lot of traffic? Or traffic that is highly targetted? Or how do we know that a solid traffic source is solid or not?

Isn't it easier to test if a offer is solid or not?

My approach for doing camps so far has been the other way round. I try to find an offer that converts, and then test various urls to see if the urls are good? I don't whether this is the same thing, different, better, worse ... I am confused.

Essentially, rotate offers or urls? How do you go about it?

Coach, this "finding a solid offer" thread has been a little older. Do you know suggest to test in a different way? I.e change urls till you find winners?
regards
Vincent
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Old 03-19-2010, 02:54 PM
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Several different ways to look at this.

One way is to find a high traffic (or low traffic) target that is converting for you.

I have some targets that can easily do 3000 impressions per hour, some convert, and some I couldn't get to convert.

Once you have a target that has converted on one offer, try an additional offer (possibly product similarity related or demographic niche-related) and see if the additional offer converts.

If the additional offer converts, run it for a while (in addition to or to replace the original offer).

Then see if you can find more related offers that convert on that same target. Rinse and repeat.

It can get expensive when looking for an offer that converts on a high-traffic url target, but once you do, you can make a lot of $.

Goes back to always testing...

-Aaron
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Old 03-22-2010, 02:10 AM
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As an example. Bid on ONE domain name only. Take any domain from the alexa top 100 list. Bid on it only.

You will get a ton of impressions. But if you aren't rotating a ton of offers at that traffic to find a winner quick, you'll also LOSE a ton of money real fast. I mean lost big time.

It's a risky way, but it's a way.
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Old 03-25-2010, 06:15 AM
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I'm curious, if you bid on one of these super-high traffic domains with a budget of like $5 per day, are you likely to have your budget drastically exceeded before the system manages to take your campaign out of the mix?
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Old 03-25-2010, 12:53 PM
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I haven't tried setting $5 for the daily budget.

For some targets, I had the budget set for $20, and the campaign hit $30 very quickly before the traffic was stopped budgetwise.

-Aaron
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Old 03-25-2010, 01:44 PM
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Originally Posted by particles View Post
Then see if you can find more related offers that convert on that same target. Rinse and repeat.
Hey Aaron,

i don't understand why we should do this. I mean, finding related offers for the same target? For split testing I do understand (as to dump the worst performing offer), but if we want to add/ scale to our bottom line that way...if a target has 100 impressions per day, adding offers wouldn't increase that number...

I do understand that if we have a offer that works, we could add on more urls...but the other way around? I must be missing something..

please let me know what you think..
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Old 03-25-2010, 03:32 PM
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finding related offers for the same target
The idea is kind of analogous to what Geico Insurance does... run 3 different messages at the same time in order to keep getting attention. Geico has their caveman message, their gecko message and another style of message with a celebrity endorsement.

If you have a target with 10 impressions a day, it may take a while to find converting offers and you might not want to be as concerned about rotating converting offers.

But if you have a target with 1000+ impressions daily, and you find 3 offers that convert with that target, then you can keep rotating those offers and your campaign's roi can last longer because you're not burning people out with the same ad.

For targets with between 10 to 1,000 impressions daily, it's a judgement call (based on how well it converts) as to whether you want to run multiple offers.

Also, if you have 3 offers that convert, and one offer is pulled from the network, then you still have 2 other offers that convert... and your money keeps coming in.

The first thing to do is to get url targets that convert on a regular basis for you with an offer.

Once those are located, test out additional offers. With your campaigns, run it like your existing offer 4 impressions to the new test offer 1 impression.

-Aaron
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Old 03-27-2010, 01:24 PM
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Aaron's dead on.

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