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Old 06-18-2009, 07:07 AM
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Default Testing offers

I'm wondering at what granularity people are typically testing offers. For example if you have 5 teeth whitening offers and 100 teeth whitening URLs, do you test all 5 offers with each URL, test the 5 offers against the group of 100 URLs, or something else? I'm trying to figure out how to test as efficiently as possible, as testing = money spent. Any thoughts?
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Old 06-18-2009, 03:10 PM
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Everyone has their own method, so I'm sure that someone here has a method that works that will completely contradict what I'm about to say...

I like to test one offer at a time, sometimes I will do two.

Initially, I watch to see which URLs generate a lot of traffic.

If I can't get any conversions on a URL with lots of traffic, I pull that URL and see if I get any other conversions with my original offer and the remaining keywords/URLs.

If no conversions after a while, I stop the campaign -- my decision is based on where I'm at with ad spend.

I then take my high traffic URLs that I discovered and I use my computer that has adware running and I visit those URLs to see what ads pop up that others are running.

I then find similar offers and run them with those high traffic URLs to see if anything converts.

Eventually I'm able to narrow things down and find offers and URLs that work well together.

-Aaron
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Old 06-18-2009, 07:16 PM
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I guess my question is, when you have a successful campaign, and then come across another related offer which you want to try, do you just test to see if it's better overall than your other offer, or do you try to optimize which offer is best for which URL?
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Old 06-18-2009, 08:01 PM
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do you just test to see if it's better overall than your other offer, or do you try to optimize which offer is best for which URL?
For me, the answer is... yes.

Either will work.

I test for everything.

You can split test to see which offer performs well.

Or you can run two separate campaigns and just make sure you don't raise bids against yourself on the same URL.

-Aaron
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Old 06-18-2009, 10:01 PM
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I then take my high traffic URLs that I discovered and I use my computer that has adware running and I visit those URLs to see what ads pop up that others are running.

I then find similar offers and run them with those high traffic URLs to see if anything converts.
Aaron

I love this idea and maybe its the key to increasing my profits. I have profitable campaigns but the volume is frustratingly small. I've found lots of high traffic urls but my problem is running adware. I have a second pc I could install it on but because I'm in Australia and want to check out offers in the US I don't know how I can get around the geographic ip and see US ads.

There must be some way to get around this. Anyone know how I can do it?

I'm wondering at what granularity people are typically testing offers. For example if you have 5 teeth whitening offers and 100 teeth whitening URLs, do you test all 5 offers with each URL, test the 5 offers against the group of 100 URLs, or something else? I'm trying to figure out how to test as efficiently as possible, as testing = money spent. Any thoughts?
I split test 2 offers to start - 50% each. I run them for 1,000 views or so and then pick a winner. The winner goes to 90% and I split test other offers I think may work at 10%. Or if I can't find anything then I'll run the winning offer 100%. I find running any more than 2 offers means a larger testing budget before getting any meaningful results.

- Jill
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Old 06-18-2009, 10:50 PM
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Thanks Jill and Aaron, this is helpful as I try to refine my testing strategy. It seems you have to find the balance of how much to test, since testing costs money.

Aaron - does that mean you were able to get TV pop-ups to work, or are you just looking on other networks?
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Old 06-18-2009, 11:47 PM
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Jill,

Maybe this could help.

Sometimes Proxy202 works. At this link:
http://worldproxy202.com/

I've successfully used a VPN Tunnel service to have an IP outside the US. If you haven't heard of this, I believe it's similar to having an interoffice network and remotely using their computer to browse the internet. It cost me about $30 per month and I was able to use my existing internet connection. I don't know which service to recommend because the service was good for 2 months and then disappeared. I found another, and again it was good for 2 months. I found them by doing a google search for VPN service.


Tero22,

MediaTraffic is great for doing this research. I clear cookies often and can view lots of ads in a day (and I can also check back each day to see who is still running).

-Aaron
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Old 06-22-2009, 11:33 PM
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Originally Posted by particles View Post

Maybe this could help.

Sometimes Proxy202 works. At this link:
http://worldproxy202.com/

I've successfully used a VPN Tunnel service to have an IP outside the US. If you haven't heard of this, I believe it's similar to having an interoffice network and remotely using their computer to browse the internet. It cost me about $30 per month and I was able to use my existing internet connection. I don't know which service to recommend because the service was good for 2 months and then disappeared. I found another, and again it was good for 2 months. I found them by doing a google search for VPN service.
Aaron,

Thanks for the suggestions. I already use WorldProxy but wasnt' sure it would work for adware that pop from installed software. I'll give it a try and investigate the VPN tunnel idea.



MediaTraffic is great for doing this research. I clear cookies often and can view lots of ads in a day (and I can also check back each day to see who is still running).
Thanks for that tip Aaron. I've found that Media Traffic has a lot of traffic but can be tricky to convert. So if you can find out what works then that is a sweet combination! I have lots of offers that do little bits but if I could get some volume then it would make a dramatic difference to my $$.

- Jill
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