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Old 10-20-2010, 11:06 PM
 
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Default Slow campaigns. What to do with them?

I have tons of campaigns that are just getting CRAP traffic. I'm talking about less than 50-100 views total after 1 week or more, and spread out over 10-50 url's. I feel like these are a waste of time. How am I supposed to split test landing pages if there is no volume, or very little volume? Do you guys just delete these campaigns? I'm now focusing on high traffic url's only, but I still have 75+ active campaigns. The approach that makes sense to me is to let the targets with decent traffic run, and cut the rest.
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Old 10-21-2010, 11:44 AM
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Originally Posted by Diablo360 View Post
I have tons of campaigns that are just getting CRAP traffic. I'm talking about less than 50-100 views total after 1 week or more, and spread out over 10-50 url's. I feel like these are a waste of time. How am I supposed to split test landing pages if there is no volume, or very little volume? Do you guys just delete these campaigns? I'm now focusing on high traffic url's only, but I still have 75+ active campaigns. The approach that makes sense to me is to let the targets with decent traffic run, and cut the rest.
That's the approach I would take. I like to have a mix of campaigns, some that are low traffic, very specific and some that are high traffic. You are right it is very hard to make decisions when you only get a few views a day.

There are 2 modes of thought with CPV - go after a small niche that has little traffic, but will convert better OR go after a high traffic URLS and try to find an offer that converts (takes more testing and money)
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Old 10-22-2010, 03:27 AM
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I agree, it's a personal choice. Do you want a ton of little campaigns or a couple huge ones that are goign to burn through your budget quickly, but can pay off if you can find something that converts quickly.
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