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Old 01-27-2011, 03:08 AM
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Default Should Copy For Landing Pages Always Stay Above the Fold?

When is writing long copy, if ever, good for PPV marketing? There' s this idea that PPV marketing is all about interruption, and having a long page of copy where the user needs to scroll below the fold seems to go against this.

On the other hand, there are products/offers where it seems like you need to do a lot more pre-selling to get conversions. So how do you balance the need to grab attention with the need to pre-sell? Is it just about having something - a picture of headline - that grabs the viewers attention, and using that to get them to read on, or should long copy generally be avoided with PPV?
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Old 01-28-2011, 06:23 PM
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I found no problem with having long copy, still got conversions and/or sign ups.

The thing to do is to make sure your page is not too wide for the pop -- where you require the visitor to have to scroll left/right in order to read your paragraph text.

Scrolling down is fine, just keep that image width around 700-750.

Try short copy and stupid things that you think would never work -- interrupt the user.

Try long copy that is polished and builds desire and action. I've taken some of the popular magazines and copied their long text ads and put it into a nice cpv lander. It surprised me that it worked, but afterall the page was proven in the magazine first or that advertiser wouldn't have blown all that dough on the ad. This can work especially well when building a list.

-Aaron
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