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Old 07-06-2009, 01:25 PM
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Default Q: Do you duplicate every campaign?

Do you duplicate every campaign on each of the PPV networks when testing?

For example, when you throw up a campaign to test, do you take the same campaign and repeat it on the other contextual networks? Or do you wait till you find a winner to do that?

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Old 07-07-2009, 12:57 PM
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That depends on your budget. .If you have enough money you can certainly do that. After doing this for a while, you'll find some networks you like better than others
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Old 07-08-2009, 03:55 AM
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Thanks, Coach!

Here are a few more questions, if you don't mind:


What offers (niches) usually stink on contextual?


What offers (niches) usually do well?


Is it better to go after pages or the main domain to test?


How do you know a winner when you see it? How long does it take to know?
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Old 07-08-2009, 05:33 AM
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To somewhat complement what coach said, I've recently started the following methodology. If I believe a URL will be profitable, I immediately roll it out to all networks and test. If I believe it is borderline or a long shot, I first test it on the network I think it has the best chance on, and then roll it out to the other networks only if it is profitable on the first one. As to why I believe one way or another, this is just something that is learned from experience, it's not easy to create hard rules.

This approach is very aggressive and sometimes results in unnecessary losses due to testing, but I use it as I need to ramp up very quickly and am happy to spend extra on testing in order to do it.
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Old 07-08-2009, 01:51 PM
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Originally Posted by 89convert View Post
What offers (niches) usually stink on contextual?


What offers (niches) usually do well?
That's like asking how long is a piece of string...

BUT, because of the nature of the traffic source, you have to put yourself in the shoes of the user. Ask yourself "who downloads toolbars and therefore adware programs?" "Who downloads screensavers?" Go through every product that adware is packaged in and try to build a profile of this person. Try to come up with their demographic. Once you have that, work backwards and try to find out what that demographic buys online. Google is your friend for this and so are magazines as they offer their complete demographic information and you can see every single ad they show to it! This has worked well for me.

Originally Posted by 89convert View Post
Is it better to go after pages or the main domain to test?
I usually go after pages. I want cheap traffic, but make sure that you consult your account manager to make sure your traffic is not being taken by someone bidding on the main domain. If it is, then you have to compete there. Sometimes you have to bully someone out of their spot on the main domain.

Originally Posted by 89convert View Post
How do you know a winner when you see it? How long does it take to know?
Usually you'll see a winner right away. It just starts producing for you and quite a bit daily. Milk the crap out of it when you do.
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Old 07-09-2009, 04:07 PM
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Usually you'll see a winner right away.
Same here.
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