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Old 11-14-2011, 02:58 AM
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Default PPV or Media Buys?

Hello there,

I've found that my campaigns on PPV have a short shelf life (compared to PPC). I.e conversion rates dry up within a couple of weeks. To keep them going I find I have to keep adding new targets and testing new landers. I know that all traffic sources require maintenance and constant tweaking but PPV seems to require a lot more effort.

I have no experience in Media Buys but would like to give it a go however am looking for a fairly stable traffic source (I've found my PPC campaigns to be a lot more sustainable).

Are Media Buys more sustainable than PPV?
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Old 11-14-2011, 04:04 PM
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That is sort of the nature of PPV unfortunately, but you can find stable offers that last a long time, they are just harder to come by.
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Old 11-17-2011, 05:49 AM
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Yep, media buying is far more sustainable than PPV (at least from my experience)!
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