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Old 05-14-2008, 12:10 AM
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Default PPC vs PPV & How to do ppv right

Here's the main difference. With PPC it's sometimes a struggle to get any decent levels of traffic. This is NOT the case with PPV. Traffic is there and there's a lot of it. The real key is finding the right offer to match the traffic source you create. This is done by using the rotation feature of the tracking system. You rotate through 5 or 10 offers, (or whatever you want), until you find the one or two that are converting well. Then you set the rotation package to keep the converting ones at the forefront while still testing others just in case.

An example is good here:

You set up a rotation with 5 offers. One turns into your winner and 4 just lose money. So once you have determined this, (1,000 impressions or 5,000 impressions, it's up to you), you are going to edit your rotation package. So while it may look like this now:

offer 1
offer 2
offer 3
offer 4
offer 5

Say offer 1 is the winner, you will edit it like this:

offer 1
offer 1
offer 1
offer 1
test offer

That means now that 80% of your traffic is going to the good offer and 20% is going to the single test offer. The system will allow you to enter the same offer in the same rotation package multiple time. I have looked at weighted averages too, but in my tests I have found that to be a memory hog and it slows down your server, that's why I went with this way.

So why not just do this?

offer 1
test offer

That way would give 50% of your traffic to each offer, but can you make money that way? Only if you're really lucky and that is where most fail. They split test things when they should be giving their best performing offer the most traffic. (You can do the same for ppc and ad testing btw...)

So that's the game right now, there are other things you can do too and it never hurts to think outside the box.
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Old 05-14-2008, 04:06 AM
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Hi Coach,

What do you mean with weighted average?

thanks
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Old 05-14-2008, 01:04 PM
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Weighted average is where you attach a weight to each offer instead of setting it as above. So if you wanted offer 1 to show 90% of time you'd attach a weight of .9 to it. (If the system was built to handle weighted averages that is.) In my testing though I've found this is not the most efficient way to handle rotations.
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