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  #1  
Old 03-18-2010, 08:21 AM
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Default Okay, it converts, now what?

All right, my first 30-40 camps are out, and I have some camps that make a small profit. What do I do now?

Overall, I have spend $150, and made $130. A small loss. So for my first 1-2 weeks in PPV, quite all right to learn, in my opinion. I don't know...


Anyways,
I have always started with 5-10 (mostly 5) urls to test an offer. For those offers that convert, they make small profits. Like a few dollars. How do I scale them in the smartest way? Do I just add on another 5 urls, or is this now the time where I go bigger, and use the scraper, since I know at least the offer is working already?

And if I scale, I just dump my url into quantcast and see whether it spits out more similar urls with similar demographics, or what is the way? And what about those small traffic url, where after a week there is still no sale but also not enough data to kill it...just leave them?

Vincent
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Old 03-19-2010, 03:45 AM
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Overall, I have spend $150, and made $130. A small loss. So for my first 1-2 weeks in PPV, quite all right to learn, in my opinion.
Nice. I didn't do that well my first few weeks.

I have some camps that make a small profit. What do I do now?
For targets that convert, find other targets that are related to those. Use quantcast, alexa, even put the target in google and see if you get other urls you haven't tested.

Use the google keyword tool, and enter each target and see if you come up with keywords to use. Could run the keywords in a cpv campaign. You could put those keywords into a google search and see what new urls you get.

Put the targets that convert into the misspelling tool. Take the urls it spits out and put those into a new campaign.

...what about those small traffic url, where after a week there is still no sale but also not enough data to kill it...just leave them?
No tried and true answer. You could delete them when you get tired of them. If you're tight on funds, delete/pause them quickly once you have a handful of targets that are converting. Build up some money, then start testing those slow producers/slow traffic targets and see if you get conversions. Often, I get my best ROI on those targets with little traffic, low prices and few bidders, but I have to be patient for them

-Aaron
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Old 03-19-2010, 08:12 AM
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Aaron,

awesome tips, and advice as always! Thanks a lot!


Two answers for further detail though.

Size: how big do we go on our second round of optimization? I mean, the scaling using quantcast and finding new urls that are similar to the converting ones. I do start with 5-10 urls. So should I limit myself again to another 5-10 urls or do I just replace those that I switched off? Or is it time to try to go big here?

Other Urls: You were telling me to find more of the converting ones. What is your procedure about testing more urls that are based on other keywords which you haven't tested yet? Do you expand that too, or would this just be a waste of time? I know, it probably comes down to testing, but I would like to know how the pros are doing it :-)


Vincent
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Old 03-19-2010, 03:05 PM
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how big do we go on our second round of optimization?
I collect as many as I can find, and then check each one out. The ones that pass my visual inspection get put into a new campaign. You may want to continue your same procedure of 5-10 targets at a time, as that is working for you.

At some point, you may want to test a larger quantity of new ones this way -- as rewards come with risk, but risk can be expensive. So you have to balance that for what you want to do.

I just dump my url into quantcast and see whether it spits out more similar urls with similar demographics, or what is the way?
Go into quantcast and get a free account (if you haven't already) and look around the planner. You'll get ideas this way. Same with Alexa, look at the different data Alexa gives you through their various links -- not as much as quantcast, but some targets to be found there.

And what about those small traffic url, where after a week there is still no sale but also not enough data to kill it...just leave them?
Leave them if they aren't draining your budget too much. Inspect them if you want, and see if they are very much related to your offer. If a target seems like it's going nowhere, kill it.

As you create more campaigns, you'll get a feel for the ones you want to keep.

-Aaron
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Old 03-22-2010, 02:09 AM
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As always Aaron delivers.

Great advice.
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Old 03-22-2010, 09:21 AM
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Awesome Aaron!

Thanks a lot. Last question that didn't get answered though is whether you recommend checking further urls that are NOT derivatives of the converting urls? Or just focus on scaling what worked to not destroy ROI?


How big are your well running campaigns normally? So I know where to stop with this optimization. Aaron, Coach?
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Old 03-22-2010, 03:07 PM
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Focus further on what worked, and then move outside that and test.

Make new campaigns for everything that you add so you can keep your existing campaign the same with the goal to keep making a good roi.

My camps vary in size from 1 target all the way to several hundred. Sometimes when you trim everything away, there's only 1 target left. Sometimes things convert so well you can keep lots of targets running.

-Aaron
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Old 03-22-2010, 05:06 PM
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Thanks Aaron,

this is very helpful to get a feel for. Most of my camps are still in the 5 url to 10 url realm.
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