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  #1  
Old 02-05-2010, 05:21 PM
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Default Off and running with CPV

I've had a busy week.

Set up and started a ringtone CPV campaign this week.

It's a search based campaign using about 80 keywords. Here's my stats for the first day on 1 network. Another network just started today so I'll have 2 networks running over the weekend.


839 impressions
$9.63
No conversions

I'm evenly rotating 3 offers, direct linked.

I need suggestions to help with conversions. I think my traffic is fairly good for only 80+- keywords. I'm even getting impressions for key words I'm not using.

Any and all ideas greatly appreciated.
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Old 02-05-2010, 07:48 PM
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Start with URLs, not keywords.
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Old 02-05-2010, 08:37 PM
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Solid advice above.

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Old 02-05-2010, 09:34 PM
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Default Will Do......but a question

I started another campaign with 97 urls.

But Why?

I noticed when I set up the campaign that the cpv was, more or less, the same. So why urls instead of keywords?

Inquiring minds want to know?

Tom
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Old 02-05-2010, 09:47 PM
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CPV has its in foundation in reading the url that your audience is visiting. If there is a [broad] match, then your ad is shown. That's why urls are the best to use, especially when testing an offer/niche. It's as laser targeted as you can get.
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Old 02-07-2010, 09:46 PM
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You need to spend more. About 3x as much as you just spent.
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Old 02-08-2010, 03:58 AM
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Originally Posted by ppceve View Post
CPV has its in foundation in reading the url that your audience is visiting. If there is a [broad] match, then your ad is shown. That's why urls are the best to use, especially when testing an offer/niche. It's as laser targeted as you can get.
This may be as much a question as a statement. But its my understanding that CPV is mainly about matching offers to demographics. Its much easier to figure out the demographics for sites than it is keywords.
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Old 02-08-2010, 06:17 PM
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Yes you can match offers to demographics and I know about the bidding on a main url technique. But you will blow through a lot in testing to find the right offer that way.

Once you have found it, it's good though.
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