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  #1  
Old 04-27-2011, 09:11 PM
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Default Need Help With Landing Page (Picture Included)

Hey,

I really need help, I'm pulling my hair out over this. I usually kill it with PPC + Social Ads but I've recently stepped on the PPV bandwagon and things are not going so well. I expected to do badly at first, but not this bad.

I've got 6 campaigns running on Lead Impact, just so I could get a flavour of what might work, I've run 1k-2k views on each campaign and only one campaign has actually got any click troughs - My weight loss campaign. But even this campaign is getting 1 click through per 400 views (if I'm lucky). I don't know if my landing page or targets are the issue.

I'm targeting every country for maximum traffic. Here's my landing page, please provide feedback:



Maybe I'm coming from the wrong angle, maybe I need to be more/less aggressive with my copy/colours/images... Would love to see what you guys have to say

Thanks!
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Old 04-27-2011, 10:49 PM
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Default

Since you asked, just my opinions here... the only opinion that really matters is from the people that see your ad and clickthrough to a conversion.

Sounds like you've done lots of testing and 1 in 400 is a low ctr.

Here's what I like:
-Green Color
-Model picture located to the left
-Font choice and sizes
-Using "You" often
-Click Here call to action

Here's what I would consider changing:
-Make sure the size of your image fits in the pop up window and is not too big, especially so people can see where to click, do this by using an infected computer and going to your target until you can get a pop
-Make the entire page clickable, if possible
-The headline might be considered offensive: It's not your fault, you're just fat! could be the impression left with the visitor
-Maybe not do the headline in reverse print, but make a green outline box for the entire ad and have print inside the box
-Possible headlines: Amazing Weight Loss Breakthrough (or Discovery), or How to Lose Belly Fat Overnight, or 1 Weird Old Tip to a Tiny Belly (that's a classic)
-Don't assume too much, where it says, "just like you", I'd remove that and start up with "I struggled for years with my weight until I found out this 1 weird old tip that dropped off 9 stone practically overnight..."
-Change button to "Click Here to see the 3 minute Video that can Change Your Life" , (I know that makes for a large button)
-Have your button flash annoyingly so people know where to click
-In addition, maybe make a clickable link with a "Click here to see the 3 Minute Life Changing Video" so that way you have a button for the video and a clickable text link so you give people something definite to click on.

Hope this helps,

-Aaron
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Last edited by particles; 04-27-2011 at 11:02 PM.
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  #3  
Old 04-27-2011, 11:01 PM
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Thanks very much for your reply mate, I appreciate it.

Regarding your first 2 points, the whole page is already clickable, and I've already tested it in an infected virtual machine, it fits. But thanks for noting them anyway.

I really like your other points, especially regarding the copy - I'm going to steal it and test it again with your new suggested copy. And I'll make the button flash and add a blue text link.

Thanks again! I'll report back once the test results are in to let you know.

Kind Regards,
Arran
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Old 04-27-2011, 11:12 PM
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I look forward to hearing how it goes with the changes.

-Aaron
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