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  #1  
Old 09-23-2008, 05:13 PM
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Default Is my thinking right on this?

Hi,

this is my first dip in the ppv waters. I'm running a simple email offer through mediatraffic and cpaempire. The payout is $1.40. Would it be fair to say that since I'm bidding 0.01c per impression...if I reach 140 impressions and don't make a single conversion, (that is the amount I would break even at)...that I would "math wise" delete the campaign?

I know that above number is far too little to make a decision on a campaign...I'm just trying to understand the numbers and knowing how to decide when to pull the plug on something.

Or should I theoretically be saying that...I should allow both offers( I have two on rotation) to run for 140 impressions each...and so after 280 impressions...and still no conversion...then that would be a right time to ditch the offer.

Or of course the third scenario, and more complicated one is to wait to see that I get X amount of impressions for EACH URL I have targeted before deciding to dump it.

From a logical point of view it seems the 3rd scenario is the one that makes sense....however, that would burn a lot more money for each test.

Your help would be very appreciated

Also...I don't see any video walk throughs by Will on exactly how to "merge" the data from the CPA network and our tracking program to find out what urls are getting traffic and what's converting etc. Any reference for that?

Thanks,

Abhik
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Old 09-23-2008, 07:55 PM
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The 3rd scenario is the way to go. Email submits are good in that you know very quickly whether its going to work but tricky because you only have such a small profit to play for (usually). Its all about ROI. If you want 100% ROI then in your example you'd only let each keyword/url have 70 impressions before deactivating it.

It maybe when you first run it that one keyword is dominating and if you turn it off you may think that you'll get no traffic from the others but often that's not the case. By deactivating the dominant keyword, it can free up 'space' for the others to run.

- Jill
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Old 09-23-2008, 08:57 PM
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Thanks Jill. Wow, that's quite interesting what you said about the dominant keyword and that it can free up space. Thanks for the tip.

Abhik
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Old 09-23-2008, 11:30 PM
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Hey Abhik, you're welcome. Of course, it doesn't always happen that way. Some keywords/urls just don't get much traffic. Like everything you need to test and see but don't be worried about cutting keywords that aren't working for you. Often I find that is the way to a profitable campaign - working it until the 'right' (ie converting) keywords are showing up. Better to have low volume converting campaign than high volume and slim to no margins.

- Jill
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Old 09-24-2008, 01:02 AM
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hey there

you will have most success bidding on one or two urls. Email submits are very easy (at least what I do with them). Basically take whatever offer the email submit is for and bid on that "brands" URL / Keyword.

So if it is an offer for a JCPenny gift card, I would bid on jcpenny.com. This way the people who are on that site (probably looking to buy something) see a gift card for that exact site they are about to make a purchase on and they shit themselves. I'd say they are likely to enter their email for a free gift card.

Scrubbing sucks tho, even more with ppv (although im not 100%) on this. This might be because you send sending more impressions at it, who knows though.

As for how long I let them go...I usually put a cap of 20 bucks per campaign. If it's breaking even at $10, ill let it go but if it shows no conversions by $10 i scrap it....that's just me of course.

good luck homie
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Old 09-24-2008, 06:40 AM
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Thanks to both of you for your help By the way, what does "scrubbing" mean? I have seen many cpa offers have the word "no scrubs"...never know what that means.

Thanks,

Abhik
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Old 09-24-2008, 08:36 AM
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scrubbing means the network don't credit you for leads. an offer that converts at 30% one day will drop to 2% the next day with the same traffic.

my ringtone offers are being scrubbed like a bitch at the moment.
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Old 09-24-2008, 04:27 PM
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Hey Harry,

got a question about scrubbing.

First off wtf?? You mean you could work hard to generate leads and the network won't pay you?? huh?

Also, how does one know what offers could have scrubbing? I'm new to CPA networks...I'm familiar with Hydra...and there it clearly says on a lot of their offers..."no scrubbs"..so I guess that means that all leads generated WILL be credited to you.

But I'm promoting an UK offer and the details say nothing about scrubbs for the offer...so can I rest assured that the leads and earnings that are showing on my stats are going to be paid?? I presume so right? Otherwise why would people promote their offers.

This whole CPA stuff triggers a lot of questions for me...I'm experienced in Clickbank stuff, I've don pretty well as a merchant and affiliate....but really want to crack the CPA networks. I wanna get muchos good...but got to start from the bottom. Hope you guys help me out with my sometimes goofy and stupid questions

Thanks mate,

Abhik
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Old 09-25-2008, 01:12 AM
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trust me I run a lot of traffic through Hydra (about $12k a month) and they scrub like bitches. Take the USA auto and life insurance drop down offer at $3.00.

on day 1 it converted at 67% for me. Sweet.

day 2 - 1.7% on the same traffic.

Get used to scrubbing.

The only way around it is to have your own products. I get scrubbed on all sorts of offers, even the credit card payment offers.

One day an affiliate will take these clowns to court with a class action.

Networks and merchants scrub for 2 reasons;

1. they are money hungry assholes
2. the offer doesn't convert for them
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Old 09-26-2008, 02:39 AM
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How else can they get free traffic!!

I wish I could scrub my cost of getting business. Lets see how that would work....um Google, I spend $500 with you last month but I didnt make any money so Im not going to pay you. Think that will fly? lol
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