CPVLab Discount: Save $50!

Go Back   CPV Den Forum - Free PPV Training and Tools > Main Forums > General Discussion

Reply
 
LinkBack Thread Tools Display Modes
  #1  
Old 09-29-2010, 03:51 PM
 
Join Date: Sep 2010
Posts: 119
Thanks: 0
Thanked 7 Times in 6 Posts
Default More than one campaign per offer? If so, how are you guys splitting them up?

Ok, so I get that you don't necessarily run only 1 campaign per offer. Most of you don't, correct? So what are some common ways that you guys split up an offer into many different campaigns? Here are a few I can think of just from what I have picked up by reading through old forum posts:

-By URL type (high traffic url's, self targeted url's, "sniped" url's, misc/low traffic url's, related url's, etc.)

-By keyword. I guess we could break down keyword categories in the same way as we do url's (high traffic, related, etc.)

-By whether or not you have a landing page or direct link

I realize that each of the above classifications are also different techniques on how to promote an offer...... So here we can find more ways to differentiate campaigns (fan club, etc.).

So how would you begin to promote an offer? Would you start by launching a single campaign with one of these classifications? Or would you make a campaign with a combination, or even all of the above classifications? For the sake of staying organized, it seems like it would be easier to create many different campaigns for one offer, that way you could tweak (add/delete keywords and url's) and optimize and not get the categories confused. At the same time however, it seems lit a giant PITA to make 5+ different campaigns for one offer. Well, not that difficult I guess...... This is just my lazy side kicking in, another bad habit I need to get over ASAP!

I'm normally not very organized and structured, but now that my money is on the line, my motivation to "get my act together" and be organized is much higher......
Reply With Quote
  #2  
Old 09-29-2010, 04:08 PM
 
Join Date: Sep 2010
Posts: 119
Thanks: 0
Thanked 7 Times in 6 Posts
Default

Also, I know the name of this game is to launch, test, tweak, optimize, delete, launch, etc. Over and over and over again, with efficiency and no time wasted. So if my goal is to throw up 20 campaigns per day, should I not worry about taking the time to include EVERY possible keyword and url that I can think of into my campaigns? Part of me wants to be a perfectionist and launch a "complete" campaign from the beginning; but I have to admit it's taking me too long, and I might be biting off more than I can handle when I add a million keywords and urls (at once). Like blowing through my budget and not being able to give each target its proper attention. I think i've answered my own question here, but just to reaffirm, is it okay to small chunk it until I figure out what works for me? I guess I can always go back and add more keywords/urls later on.......

Sorry for blabbering, I just want to make sure that I get all the little things right, and that I develop good habits from the beginning (like the ones you guys have developed over time)........
Reply With Quote
  #3  
Old 09-29-2010, 05:56 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: Atlanta, GA
Posts: 804
Thanks: 41
Thanked 160 Times in 70 Posts
Default

It's completely ok to wing it in the beginning. In fact, I would encourage it. You will NEVER launch the perfect campaign, but if you spend all your time planning you will never launch ANY campaigns!

I say just jump in feet first. You have the knowledge now of how to launch, now go do it Start a little slower at first so you can understand how it works and then you will develop your own systems. Go for 5 campaigns a day if that works.

But do this: LAUNCH ONE CAMPAIGN TODAY!
__________________
$$$ $10 Off/Month For Life At Aff Playbook :: EXCLUSIVE to CPV Den $$$
Reply With Quote
  #4  
Old 09-30-2010, 01:41 AM
Senior Member
 
Join Date: May 2010
Posts: 280
Thanks: 1
Thanked 13 Times in 8 Posts
Send a message via AIM to Coop Send a message via Skype™ to Coop
Default

There's a million different ways to slice it - but what matters is that you find the way you want to do it.

The only way you'll do that is by launching! If you need help - this forum is here for ya and so am I.

Typically - for me at least - I launch many "campaigns" for one offer because there's a lot of different angles.

For example - with the credit report miniguides I talked about the other day.

Financial targets would be one campaign, auto targets another and loan sites another still.
Reply With Quote
  #5  
Old 09-30-2010, 02:22 AM
 
Join Date: Sep 2010
Posts: 119
Thanks: 0
Thanked 7 Times in 6 Posts
Default

Originally Posted by Coop View Post
There's a million different ways to slice it - but what matters is that you find the way you want to do it.

The only way you'll do that is by launching! If you need help - this forum is here for ya and so am I.

Typically - for me at least - I launch many "campaigns" for one offer because there's a lot of different angles.

For example - with the credit report miniguides I talked about the other day.

Financial targets would be one campaign, auto targets another and loan sites another still.
Ok got it. It totally makes sense to do it this way. It's a little bit more work but in the end it will easier to manage/tweak/optimize....

I have 14 campaigns waiting to be approved at LeadImpact and will be up all night launching more. Maybe i'll start a diary thread in the intro forum so I can keep track of my progress and and make sure i'm sticking to my goals....

Thanks again to Sean, Lucas and Jeremiah for all your help the last few days, and anyone else i'm forgetting. I'm sure I'm driving you guys nuts but I've learned a LOT and have put it to work. I'll report back once I start seeing some traffic.
Reply With Quote
  #6  
Old 09-30-2010, 03:09 AM
Senior Member
 
Join Date: May 2010
Posts: 280
Thanks: 1
Thanked 13 Times in 8 Posts
Send a message via AIM to Coop Send a message via Skype™ to Coop
Default

I'm glad to help. Reach out to me on AIM/Skype and let's chat. We'll make sure you didn't miss anything.
Reply With Quote
  #7  
Old 10-01-2010, 04:44 AM
Moderator
 
Join Date: May 2008
Posts: 554
Thanks: 10
Thanked 61 Times in 26 Posts
Default

I look at it from the standpoint of solving bottlenecks.

If I can run a rotation of landing pages, I run 4 very different landing pages tailored to a certain group of like-minded type target urls.

I also pick an offer or two and rotate those in with the 4 landers.

I then set the campaigns and wait for a 1-2 thousand impressions per lander.

This is my first bottleneck: did anyone click my lander? Or more specifically, did at least 3%+ click my lander to go to the offer (this number is subject to change depending on the commission ). If "yes", then I keep the good landing pages in the rotation and go to the second bottleneck; if "no" then I make a decision whether this traffic is worth trying/testing more landing pages until I get a better clickthrough rate.

If the visitors pass my first bottleneck, then the following is my second bottleneck: did anyone that clicked through turn into a conversion? If "yes" then I measure where they came in. If "no" and if there's a lot of clickthroughs, then I start rotating related/similar offers until (hopefully) something converts. If nothing converts after spending some bucks, oh well... it happens. However, once something does convert, it can go really well and makes up for all that money spent in testing.

How much do I spend? Enough on each target to see if it is producing, for me that is 50-100% of the commission. It can add up.

Sometimes the lower percentage clickthrough landing page gets more conversions than a higher percentage clickthrough lander. So I try for enough impressions to make a somewhat educated determination.

But I have found over time that odds are if you have a landing page with higher clickthrough rate, you have more chances for the sale.

My end result is that I have "discovered" (from trial and error) a landing page and offer combination that work well with a certain defined audience. So now I go look for more targets of that defined audience.

With Lead Impact, you can only try one page at a time (no lander rotations), so it takes a little more time to get through your testing cycle, but it can be done.

Hope this helps.

-Aaron

Last edited by particles; 10-01-2010 at 05:50 AM. Reason: typo
Reply With Quote
The Following User Says Thank You to particles For This Useful Post:
breakdance (04-19-2011)
  #8  
Old 10-01-2010, 08:51 PM
Kevin's Avatar
Member
 
Join Date: Sep 2010
Posts: 58
Thanks: 0
Thanked 4 Times in 2 Posts
Default

Aaron,
With LeadImpact, do you think there's a useful way to split test by having two entries of the same target, each going to a different test destination?
Reply With Quote
  #9  
Old 10-01-2010, 11:57 PM
Moderator
 
Join Date: May 2008
Posts: 554
Thanks: 10
Thanked 61 Times in 26 Posts
Default

Good question, Kevin.

That's the best way I can think of to quickly test your different landers on a network that doesn't allow rotation of landers.

It does become a challenge in keeping hundreds of url targets straight -- how do you tell when someone else has outbid you or if that other bidder is you...

The other thing to do is run a single campaign/single lander and watch it for a few days. If you get a lot of traffic and bid prices are slightly higher than the minimum bid (due to competition), then it may be worth running a few different landers until you get a good ctr on at least one of those landers. Once traffic is coming through your lander, you can check it against various offers (which you can rotate after your lander) and see which convert.

-Aaron
Reply With Quote
  #10  
Old 10-02-2010, 08:31 AM
Member
 
Join Date: Jun 2010
Posts: 53
Thanks: 1
Thanked 1 Time in 1 Post
Default

I look at it from the standpoint of solving bottlenecks.

If I can run a rotation of landing pages, I run 4 very different landing pages tailored to a certain group of like-minded type target urls.

I also pick an offer or two and rotate those in with the 4 landers.
Aaron, thanks for your advice in this thread, some really good solid tips. I usually direct link and as a result I'm very focussed on the offer itself. It sort of works but makes it difficult to scale. But what you're talking about is capturing the prospects attention first, engaging them and then testing offers to work out what converts. I like that approach much better.

In the few LP tests I've done with my new (accurate) tracking I can see that having an image seems to engage people more than no image. What else do you think is the single biggest key to getting people to click through rather than close out the pop up?
__________________
Frustrated with CPV Tracking Options? Watch this video
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 03:34 AM.


Search Engine Optimization by vBSEO 3.6.0