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Old 07-08-2009, 08:51 PM
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Default Media Buys

There's been some talk in these forums and in the videos about Media Buys, could anyone clarify what these are? I always though it was buying banner ad space, like with the Google Content Network, or direct from publisher websites (and many have a self-serve platform), but the way it's being talked about it sounds like it's a bigger deal.

Secondly, does media buying have anything to do with CPV, or is it just that the same people are interested?
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Old 07-09-2009, 03:39 AM
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Yes it is banner ad space, usually bought from big ad networks which have thousands of publishers under it. You can also directly deal with individual sites/publishers if they are big.

No, its nothing to do with cpv.
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Old 07-09-2009, 05:18 AM
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Thanks for the clarification. What types of networks would these be, are they different than google/yahoo/msn?
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Old 07-09-2009, 08:04 AM
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There are heaps of them. Some of them would be

Tribal Fusion
Right Media
Casale Media
Value Click Media
CPX Interactive etc.
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Old 07-15-2009, 08:50 PM
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We did a case study in month 9. It lost, then started profiting right at the end. My fault though for trusting the account manager who turned out to be good at getting the contract and shitty at servicing it.
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Old 07-16-2009, 10:29 AM
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Originally Posted by asmififeppv2 View Post
There are heaps of them. Some of them would be

Tribal Fusion
Right Media
Casale Media
Value Click Media
CPX Interactive etc.
Do these companies require a pretty big cash outlay to get started? 5K+?
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Old 07-16-2009, 10:50 AM
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Glad I didn't have access to month 9 or I would have gone in on it
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Old 07-20-2009, 09:29 PM
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I will make it up to all participants.

It's not their fault the account manager was a retard.
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