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  #1  
Old 07-09-2011, 04:34 PM
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Angry Massive Discrepancies at LI and MT

It's one thing to have a 10% impression discrepancy. I'll factor that into the cost of my bids.

It's another thing when you're looking at a 25% discrepancy.

It is really frustrating.

btw - discrepancies are always in the favor of the network.

Two questions:
1. Are your profit margins so fat, that you just ignore it?
2. Do you guys experience this same impression inflation activity at TV?
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  #2  
Old 07-11-2011, 04:47 PM
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Sometimes that's a tracking setup issue.

Other times it's a reporting delay issue.

Compare stats from "yesterdays" number only.
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