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  #1  
Old 05-28-2010, 04:09 PM
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Default Lp ctr

What do you guys aim for? I know I know it depends per niche, etc. But in the back of our minds we always aim for something

10-20% for me (but I do target very broad)

Last edited by Chris; 05-29-2010 at 12:01 AM. Reason: typo
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Old 05-28-2010, 07:13 PM
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I would be interested in seeing some target numbers as well. I'm sitting at almost 10% CTR on my first "test" campaign
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Old 05-29-2010, 12:13 AM
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I think if you are getting 20% you doing something VERY right! You have captured the attention of the user right off the bat which is great.

Mine seem to average somewhere around 10%.

Maybe Lucas can chime in with the fan club method because I believe he was getting some insane click throughs on his landers.
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Old 05-29-2010, 02:06 AM
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ironically 2 campaigns i laid out today - one has a ctr of 18% and the other at 3%, both very similar
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Old 06-01-2010, 05:18 PM
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happy tuesday.

3 of the things i focus on most are pre-selling my lists, optin rate of my registrants and ctr on my landers. i've gotten some pretty sick ct rates on my fan club landers. the best way to go about it is to start with very few variables (one target and a few on-page elements). if you're doing something like the fan club method there is a lot of room for tweaking, but if you're just working on ctr, then just work on ctr and wait untill you optimize that before you move on to other elements of the conversion process. i've have fan club landers with upwards of 40% ctr.

- lucas
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