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  #1  
Old 12-26-2009, 12:03 AM
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Default Low Traffic URLs

I've been having some success with ppv. But, I have a lot of lower traffic urls and I've been considering cutting them. I'm testing on the houses money now, but these little low traffic urls can really nickel and dime your campaigns. I have one campaign that is $30/day less profitable because of these low traffic urls.

I don't know if I have the patience to wait a whole month for them to run equal to the payout. I've been considering letting them run for a week, then cutting them if they don't show potential. Is this a mistake?

Any suggestions?
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Old 12-26-2009, 06:24 PM
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Not a mistake at all. If they're dragging down your campaign, test the low traffic ones in smaller batches. That way you won't have a huge list of them slowing you down.
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Old 12-26-2009, 08:27 PM
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Thank you, that's what I'll do.
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Old 12-27-2009, 01:41 AM
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I did the same thing when I started and noticed that I'd get no sales and a trickle to each url but because I had thousands in there I'd be blowing my budget daily and wouldn't have near enough data to do any optimization!

It drove me nuts.

So I started testing them in smaller batches, which gave them more impressions per url faster, (even though I knew they were low traffic ones). IT takes a lot of time and patience but once you start hitting a couple producing urls, it's worth it. It's getting to that point which is hard.
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Old 12-28-2009, 03:11 PM
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So I started testing them in smaller batches, which gave them more impressions per url faster
I noticed that happening also. I think the CPV networks figure to use up your budget, so you may see some more impressions on your low traffic url.

Depending on my mood that day , I select one of three things to do for these budget drainers that might produce some day:

1. Let them run until they hit 1/3 to 1/2 the payout of the offer. If no sale, I delete the targets. This includes when I'm having campaigns test the targets in smaller batches. Of course, this is the most expensive option for me, and it takes some patience if an offer has marginal sales overall. My largest profiting campaigns were those where I employed this method and exercised a lot of patience.

2. Let the targets run for 2-3 weeks, and then all non-producers are deleted. This option lets me give the targets a set time to produce results -- so I am able to get some new winning target urls with low traffic, but probably I wind up deleting some that might have produced a few weeks later.

3. If it looks like I can make some money, but too many targets are eating up all the profits, sometimes I get tired of running all the urls that aren't doing anything and I delete all of those other targets and only keep the winning urls. This could mean only having 5-10 urls that produce for that offer -- and missing out on some other possible profit-producing urls, but it often takes a losing campaign and makes it turn a small-medium profit. Then I move on to the next offer.

I use all three of these methods, but in most cases I seem to run a combination of my first and second option above.

One other thing depending on the niche you're in, the last 2 weeks of December might not produce the best of test results. My numbers are down in some areas, and I'm doing some limited testing right now, but my plans are to ramp back up in January.

Hope this helps.

-Aaron
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Old 12-28-2009, 09:21 PM
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Thanks Coach & Aaron!

I ended up pausing a bunch of urls, which boosted the profits of my campaign.

I think my process is going to be to let them run for a week before pausing. This way I can use my profits to test other offers and diversify. I can always go back and let them run some more.

Thanks again,

Ryan
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Old 12-29-2009, 05:50 AM
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That'll work...keep us posted.

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Old 01-04-2010, 02:47 PM
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Definitely don't kill URLs just because they are low traffic. It's true that it will take a long time to test them and gather enough data to see whether they are profitable, but low traffic URLs can derive extremely high ROIs! I'm often left with the problem of how I can expand my low traffic URLs which are generating 500-1000%+ ROI. The key is to manage them effectively, as to derive significant profit, you need a whole lot of low traffic URLs
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Old 01-07-2010, 12:09 AM
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Thanks for your input!
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