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Old 06-09-2009, 08:09 PM
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Default Lets do a live case study/coaching!

Hey everyone, I know it's been done before but it wasn't exactly completed. I honestly don't have too much success with ppv when promoting higher payout offers so this is a new one for me as well. I'm doing this publicly in hopes that Coach and other accomplished members will guide me through the process of setting up a campaign and that when completed, I hope that it will serve as a "must read" for newbs trying to learn the ropes.

I would actually like to share all of my details. I mean everything. I still plan to but only after the actual case study is done so the competition wouldn't mess with the results. During the actual study I will share the techniques I'm using to get keywords, what type of keywords they are, how many, my bidding strategy, tool I'm using and how I'm using them, etc ... Afterwards I'm thinking about sharing my targets themselves as well, but I have a feeling coach won't think that's such a great idea hehe.

What I really would like to get started with is promoting rebill offers with PPV because I remember coach mentioning that they are goldmines with ppv. I wanted to chose either teeth whitening offers, skin care, biz-opps, or weightloss offers like acai and colon. Which one to chose? And which niche would be the best to chose keywords for? Does it matter? Is the first question I have.

My accounts:
Currently I have $150 in AdOn, $200 in MT, and I have $1000 to deposit into a TrafficVance account but, ugh, they wont accept me until I have someone "endorse" me! (anyone willing to e-mail Jonathan on my behalf? I would appreciate it very much, and I also think it would be very beneficial to the success of this case study)

So what do you say coach? You down for some public coaching? Out of the major rebill categories, which niche would you recommend that wouldn't annihilate a newbie like me?

Looking forward to this,

-Alex
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Old 06-09-2009, 09:37 PM
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I'd go with the diet sector. It's hot right now.

As for traffic vance, can anyone endorse him please? I'm doing zero traffic with them right now, so I'm not sure if they'll take mine or not, (they have in the past). Hell forget it I"ll try. PM me the guys name and email again please.
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Old 06-09-2009, 10:43 PM
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I think a case study like this would be a great idea. I've also not had much success promoting the $30+ rebill offers for diet products, and would like to see how this is done. I'd suggest just keeping the case study small, i.e. try to get only $5-10/day max in the public case study, to limit the spoilage damage that is done.
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Old 06-09-2009, 11:00 PM
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Thanks coach, just PMed you.

As I said in the message, I'm bumming around and reading a bit about diet offers and as I got deeper into it I have two main concerns about the diet sector:

1. Is all the bad press that acai is getting something that I should be concerned about? Reading about these offers has kind of gotten me thinking that acai is just a downward hill from this point on and its dragging colon offers down with it. However I'm completely unsure of this and could be completely wrong, that's why I'm asking here.

2. The lack of a conventional pre-sell. Here is what I mean. I try to imagine an average user getting my popup and think their thought process during those few seconds. If I'm promoting a teeth whitening offer, the popup will instantly show a beautiful person with a gleaming white smile. And big text that essentially tells the surfer "You have yellow teeth and we will whiten them!!". Maybe show some before and after pics too. Simple, to the point, and the surfer knows exactly what is being offered to them. Same with skin offers. The lander can be a before and after pic of someone with acne or wrinkles. Text going "Be wrinkle free in 5 days or less" or something along those lines. With these types of offers, I feel comfortable direct linking because the landers present themselves and clearly.

With acai and colon offers, I feel skeptical direct linking. All the big-time players that do them will make a presell by review or blog-story lander. There they can butter up the surfer and go all "this acai thing is pretty cool. It saved my life! I was 5000 pounds and now I weigh 20!" But to the average person, acai and colon cleansers are unknown and this is what I see happening when a user gets my pop up. They take one glance, see a pill bottle and go "wtf is a colon and why would I want to clean mine? I don't need no pills" and then x out of the pop up. Since we are direct linking there is no blog to tell the person exactly why they need acai or why they need to clean out their colon so I can see them simply not take any action because of a lack of presell.

Please tell me if I'm over analyzing all this

-Alex
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Old 06-09-2009, 11:42 PM
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Hi Alex

Not sure what Coach will say but it seems to me like you're over analysing things.

Find out from your affiliate manager which diet offers are converting best and then give them a run. If the landing page converts then that's all you really need to know - sure, you can run a check on it yourself and make sure it has all the standard stuff (header, good graphics, calls to action blah, blah, blah) but really if you know it converts that's enough to test with.

Review pages are about creating a point of difference from all the other competitors running PPC ads. The beauty of PPV is that you aren't competing with other ads when your ad pops up on a user's screen. They are only seeing your ad. Your ad is only popping up because they are searching or visiting sites about weight loss or colon cleansing or whatever you target so they are already looking for what you're offering and you don't need to pre-sell. And a decent landing page will tell the punter why they have to have whatever it is they are offering.

- Jill

PS I have an account with TV so if you need someone else to endorse you just let me know via PM.
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Old 06-10-2009, 01:30 PM
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Coach, if you are doing zero with TV, where is all your traffic coming from?



Originally Posted by ppv-coach View Post
I'd go with the diet sector. It's hot right now.

As for traffic vance, can anyone endorse him please? I'm doing zero traffic with them right now, so I'm not sure if they'll take mine or not, (they have in the past). Hell forget it I"ll try. PM me the guys name and email again please.
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Old 06-11-2009, 12:08 AM
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Thanks for the reply Jill, your posts always rock.

Coach, I'd also like to hear if you have any wisdom to drop about that.

I took Jill's advice and researched what kind of directions I can go with Diet.

[edit this is actually one of my brainstorms/uncontrollable writing down of ideas]

1. Acai Extreme Build Muscle For Men stuff. Those seem to be picking up momentum now and they seem to have a good, well defined market. I think it wouldn't be too hard to find URLs for that. Search for "how to get ripped", "how to get lean muscle", or even "how to look muscular". Find URLs that pop up for keywords like that. Would finding a good amount of volume be a problem? Not sure. I have a feeling it would be with AdOn and MT but I'm still waiting on approval from TV and I think things might be different with them.

2. A second direction I can go is general colon cleansers. There are plenty of offers that can do the job but the niche gives me concerns. Since most people don't sit around all day and complain about how dirty their colon is (like they do complain about how yellow their teeth are or how fat they are), they aren't really going to be searching for how to clean it. The only way they would be interested in cleaning their colon or be reading articles/blogs about colon cleansers in the first place is if they have already been hit by an affiliate marketer trying promoting one and I would be trying to steal the user to buy mine instead of theirs.

3. Teeth Offers. Yes I seem to irrationally be a sucker for teeth offers and I have no clue why. They're hot, the landers are superb, and the market is huge. The only thing is, if I were to promote these, I think I would have to target a demographic (my guess would be female and middle aged?). I'm thinking demographic targeting instead of URLs and articles specifically about teeth whitening because I know a huge huge percentage of the US is unsatisfied with their teeth but what percentage actually take the time to go to google and search for it? Especially at the specific time that I seem to be promoting this offer? Probably much less, although, infitiely more targeted.

ATM I seem to be leaning towards the first direction. Seems like a good niche to dominate.

A little brainstorming about promotion:

Who do I want to promote this to? Well, I want to show this to as little women as possible. Only men. Probably within the 20-30 range? Those are the ages that men want to impress women and look leaner. I'm about to start college and I sure as hell want to impress the ladies If I go over 35 I might be entering the age of married men with kids. They are going to be less spontaneous to whip out their CC when presented with a way to get all the girls be losing weight.

I also want to be careful to remember that this is not a muscle building or strength increasing offer so I want to avoid targeting men that want to be huge and have biceps the size of mars but rather, the men that arent satisfied with the extra weight they are carying. That being said, it might be worth a go to see how muscle builders react to this offer.

The next question I have is about the sniper method I hear about. As I understand it, it constists of googling "how to make my dog smell less like poop" and targeting the URLs that pop up in the paid and organic listings. I can see why that works, because all the users that type that in obviously want to make their dog smell less like poop. However, since MT has a feature to search the query string of a URL can't we just bypass that whole sniper method and simply use "&q=how+to+make+my+dog+smell+less+like+poo" as a target? This way we target every person that searches that phrase, which as I can tell is the point of the sniper method, without going through the hassle of picking out the urls.

ok I really need to stop writing every single thing that pops into my head haha I'll give the keyboard a rest and see if anyone has some knowledge to drop about the diet stuff. I'll update soon!

-Alex
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Old 06-12-2009, 07:31 PM
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What I have so far

Niche: Weight loss for men niche. Acai burn stuff.

Offers: 2 Offers from C2M and one from Copeac. It's my understanding that C2M doesn't have contextual links and we just use our aff link as contextual for any offer that accepts the traffic, is that right? I think i'm gonna have to rotate those in after approval since they all have exit pops and and crap Question: Has anyone noticed an improvement in conversions with offers that have exit pops/audio pops versus landing pages that don't?

Networks: I should be getting my TV approved very soon.

Targets: Here comes the hard part. And this is the part that I could really use some coaching or advice on. Do I target demographics or specific niche related sites? At the moment I have two main ideas for URL gathering.

If I'm going to target demos: Go into my Quantcast media planner and find the top-traffic sites for Males within the 21-24 and 25-34 range and hope for the best. It seems like a shoot in the dark like this because I'm using URLs that aren't "targeted" in the way that I'm used to. I'm targeting sites like break.com, autotrader.com, and hi5.com. Not sure on the effectiveness of this, but hey, isn't this how the media buyers do it? Does anyone have any experience with targeting demographics with ppv like this?

If I'm going to try to find targeted sites: I can use coaches url finder and laser URL to find sites that pop up for queries like "How to get ripped" "How to look lean" "get a muscular body" etc ... I think most of these will either be weight loss articles. This is another problem I see since most people that write weight loss articles know what they're talking about, therefore they'll be dropping knowledge like "have a healthy diet, work out more, don't believe that some crappy weight loss pill will do the work for you". lol i never thought I'd be that guy selling that crappy weight loss pill.

Also I can try to target the websites of famous diets. But I have to remember that most of these will have a female user base. I'm looking for men so I'm gonna do that I should be careful.

Any advice, tips, coaching, or encouragement would be amazing right everyone! I'm a little lost on the direction I should go right now.

Aaaaand I'm out

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Old 06-12-2009, 10:23 PM
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Since you have many many ideas, stick to one and then move onto another and try many things. Don't be afraid to lose money but you're definitely in the right direction. Keep us updated. It's a fun post. It'll be one of those posts you'll look back on 6 months from now and just be amazed...
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Old 06-13-2009, 01:45 AM
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Alex, its great that you're continuing to move forward and making it happen. Its so easy to get lose in analysis paralysis and that doesn't make you any money .

Has anyone noticed an improvement in conversions with offers that have exit pops/audio pops versus landing pages that don't?
Its hard to tell on some diet offers because the companies won't usually remove the pop ups. Their testing has obviously proven that conversions are better by having them in place. But I have a payday offer that I promote and there is a version with exit pops and one without. At first it seemed as though the one with pops converted way better but its actually not that big a difference now and so I just stay with the no pop version, especially on networks like Zango that seemed to notice and get pissed if you break the rules.

Does anyone have any experience with targeting demographics with ppv like this?
I know there are people who do really well by targeting demographics but it hasn't worked for me. I think the thing is that you usually get larger volumes of traffic and so you need to have a larger budget to test. Also you'd want to test quite a few offers or quickly be changing offers in and out once you hit a predetermined spend per offer.

Do I target demographics or specific niche related sites?
You could set up two campaigns and let them compete against each other to find a winner.

Well done on getting to this stage. Look forward to the next instalment!

- Jill
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