CPVLab Discount: Save $50!
  #1  
Old 08-27-2008, 06:34 AM
Senior Member
 
Join Date: May 2008
Posts: 265
Thanks: 0
Thanked 3 Times in 2 Posts
Default Less is better

ok, I've been doing well with ppv for the last month or so and my general observations are;

1. less is better. It seems that my best campaigns are spending under $10 per day for a ROI of 300% +

2. scaling is difficult. When I try to broaden the traffic my conversions either stop or ROI goes negative. I've even tested firing up keyword elite and slamming 10,000 keywords into a campaign and it seemed to stall the campaign.

3. different networks get very different results. Campaigns that fly on one network don't even take off with another.

4. nearly all offers have a honeymoon period of 1-3 weeks, then conversions seem to flatten out. Maybe its scrubbing, but I've noticed this big time with ringtones. they convert well for a few weeks, then the spend is the same but the conversions seem to slow dramatically.

5. my hit to miss ratio is about 15. meaning for every 15 campaign I launch I find a winner.

6. you can't tell which offers do well. I am amazed at what converts. You need to launch a lot of campaings.

7. keywords are much harder to convert than urls. so bidding on auto insurance will get you traffic, but not targetted traffic. bidding on progressive.com/autoinsurance is the key. get the right urls and the conversions will come.
Reply With Quote
  #2  
Old 08-27-2008, 02:17 PM
Senior Member
 
Join Date: May 2008
Posts: 121
Thanks: 0
Thanked 2 Times in 2 Posts
Send a message via AIM to nocturnal Send a message via MSN to nocturnal
Default

Nice, good to hear what people are doing to be successful, I'm working on ramping up ppv right now.

When you launch a campaign how many urls are you launching to test and how do you go about culling the bad?

Thanks for the help!
Chad
__________________
If you build it, they will come.

Reply With Quote
  #3  
Old 08-27-2008, 03:27 PM
Junior Member
 
Join Date: Aug 2008
Posts: 14
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Great advice here, i have a few questions about how you choose URLS and offers... basically is there any method you have, like what steps do you take... Right now my main approach is finding an offer I'd like to promote then using quantcast to find URLS of sites similar to that offer. These are domains though, not long tail URLS. Should I be using more long tail (domain.com/page) URLS rather than domain (domain.com) URLS? What is your primary method of finding URLS to bid on? Do you use the keyword tool in the tools section? So far I had one campaign that did good one day, 6 conversions at $16 a piece and spent like $15 then every day after I didn't get even 1 conversion, pretty frustrating. I've also had a few other campaigns that pretty much just broke even. One other question I have is how much will you spend on a URL, I've seen some with a highest bid of 20 cents on traffic vance, would you try some of these figuring it must be a good keyword or is no keyword worth that much?
Reply With Quote
  #4  
Old 08-28-2008, 12:03 AM
Senior Member
 
Join Date: May 2008
Posts: 265
Thanks: 0
Thanked 3 Times in 2 Posts
Default

I like to use the "sniper" method.

So if I'm promoting Acai Berry offer, I'll go to google and do a search for "acai berry"

I'll then bid on these urls;

ExtremeAcaiBerryCleanse.com
TruthAboutAcaiBerry.com
TheTotalHealthShop.com
acai.vg
acaiberryjuice.org
acai-berry.com
powersupplements.com/acai
acaiberryproducts.org
theamazonacaiberry.com
acairoots.com
fitnessformommies.net/2008/ 05/27/healthy-eating-sunday-acai-berry
WeightLossNow.org/Acai
AcaiBerryFree.com
AcaiBerrySample.com
TheAcaiBerryTruth.com
ExtremeAcaiBerry.org
AcaiReviewed.com
HealthyChoiceNaturals.com/PureAcai
XtremeAcaiDiet.com

Now those are all the url's for serps and ppc for google. If you want you can go to yahoo and msn and rinse and repeat the process.

Now I have done this exact campaign and got 3 conversions at $30 on the first day, then nearly 1 a day for about 10 days straight. My spend was only $5-12 per day, so it was doing well. Conversions came to a stop. For 7 days not 1 conversion, even though i was bidding the most for the url's. I suspected the network of shaving, switched networks and 3 conversions on the first day again. Then conversion slowed and stopped. tested with another network and I got 7 conversions on day 1, then none after.

I have since ditched this campaign. I am totally sure either the network or the merchant is scrubbing. Having said that, these free trials are grubby offers IMHO.

Anyway, thats the world of ppv.
Reply With Quote
  #5  
Old 08-28-2008, 12:31 AM
Junior Member
 
Join Date: Jun 2010
Posts: 5
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Originally Posted by harry1970 View Post
I like to use the "sniper" method.

So if I'm promoting Acai Berry offer, I'll go to google and do a search for "acai berry"

I'll then bid on these urls;

ExtremeAcaiBerryCleanse.com
TruthAboutAcaiBerry.com
TheTotalHealthShop.com
acai.vg
acaiberryjuice.org
acai-berry.com
powersupplements.com/acai
acaiberryproducts.org
theamazonacaiberry.com
acairoots.com
fitnessformommies.net/2008/ 05/27/healthy-eating-sunday-acai-berry
WeightLossNow.org/Acai
AcaiBerryFree.com
AcaiBerrySample.com
TheAcaiBerryTruth.com
ExtremeAcaiBerry.org
AcaiReviewed.com
HealthyChoiceNaturals.com/PureAcai
XtremeAcaiDiet.com

Now those are all the url's for serps and ppc for google. If you want you can go to yahoo and msn and rinse and repeat the process.

Now I have done this exact campaign and got 3 conversions at $30 on the first day, then nearly 1 a day for about 10 days straight. My spend was only $5-12 per day, so it was doing well. Conversions came to a stop. For 7 days not 1 conversion, even though i was bidding the most for the url's. I suspected the network of shaving, switched networks and 3 conversions on the first day again. Then conversion slowed and stopped. tested with another network and I got 7 conversions on day 1, then none after.

I have since ditched this campaign. I am totally sure either the network or the merchant is scrubbing. Having said that, these free trials are grubby offers IMHO.

Anyway, thats the world of ppv.
I wonder if they recognize the type of traffic and then scrub because if you were doing ppc for those offers, id like to think they don't really scrub. Maybe there is a way around this with a redirect...

Perhaps coach could speak on this intelligently coming from the network side of things...
Reply With Quote
  #6  
Old 08-28-2008, 02:40 AM
Member
 
Join Date: Jun 2010
Posts: 53
Thanks: 1
Thanked 1 Time in 1 Post
Default

I spoke with a guy at Ad On Network last week and he was talking about how ads get 'fatigued'. They've since sent out an email with a link to their blog which talks about the same thing:

http://www.adon-blog.com/2008/05/whe...Network%20blog

I've had this happen many times. Conversions flow in, sometimes for a couple of months, then they stop. Same keywords, same offer, nothing works anymore. Its frustrating but seems to be part of the game.

Jill
Reply With Quote
  #7  
Old 08-28-2008, 02:44 AM
Administrator
 
Join Date: Apr 2008
Posts: 1,362
Thanks: 0
Thanked 15 Times in 8 Posts
Default

I can guarantee the network is not scrubbing. The merchant is. It is always the merchant doing that crap.

And the good part is the merchant scrubs each network differently. If you've got an offer that is a cross publication one from network A and you're pushing traffic through Network B then the conversion rate and scrub depends totally on network A's traffic quality. So even if Network B, (the one you're dealing with) has awesome traffic, it will still be scrubbed by the merchant because they just see it as coming from Network A and lump it all together.

Zips and emails get scrubbed the most, (as everyone here knows), but some less then stellar offers by less reputable merchants get scrubbed a bit too. If you have like a big name offer then odds are you won't be getting scrubbed at all. Pay per sale stuff typically isn't scrubbed but the merchant may remove you from the program if your sending traffic the asks for a lot of refunds. (Which you can't control...at all).

So the best bet is do EXACTLY what Harry says, (it's funny how our mindsets align), you don't need to jack up the campaign to $100,000 a month. The truth is that RARELY happens and some campaigns simply cannot handle that kind of volume. If you go small and stay under the radar and have a big portfolio of offers, you will survive much better then the so called "super affiliates" who are relying on ONE big offer for all their money. I could names names on that subject too, but I won't.

Think of your business a stock portfolio.

You want to be diversified and not have all you money in one offer. You need several and you need to have them all doing a good roi, but you never want ONE to be getting you all your money. A perfect example is today a guy sent me a pm saying he had an offer doing $200 to $300 profit per day. He decided he was going to "Scale" it up. Guess what happened. It now does $0 per day. The kicker is this was his only big time offer. I can say it until I'm blue in the face, but if it ain't broken DON'T FIX IT! He should have put that one on autopilot and tested other offers to try to find another that did $200 to $300 per day in profit. But we're all greedy buggers and hit a good campaign and decide we want more. All the while risking what we already have. That's not the right to build a long term affiliate business.

Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 04:41 AM.


Search Engine Optimization by vBSEO 3.6.0