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Old 04-03-2009, 01:21 AM
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Default keywords vs URL's ROI

Hi everyone, I noticed one thing that happens to me a lot so I'm wondering does this happen to anyone else.


Basically, my ROI on keywords varies from one day to another, first day it's 400%, second it's 50% and the third it's in the negative -200%, but when I bid on URL's it's much more consistent - ROI varies a bit but not a lot like with keywords.
This happens to me all the time, not just on one or two campaigns but probably on 80% of my successful campaigns.

Anyone noticed anything similar?
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