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  #1  
Old 03-17-2010, 10:01 AM
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Default Keyword or Url, which gets triggered?

How does it work in CPV:

If I want to promote lets say a rington offer and I want to bid on keywords and urls.

Let's say I want to bid on the keyword

"ringtones"

but if I go to google and type in "ringtones", i get the search result "ringtones.com" (example).

Now, if I bid on ringtones AND ringtones.com am i kinda undermining the ringtones.com or something like that? Just need to understand how it works generally.


Vincent
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Old 03-17-2010, 07:38 PM
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You can bid on ringtones.com as URL bidding, and ringtones as keyword, simply in keyword case it will be more than just ringtones.com, do you see that google have other search results below ringtones.com ?
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Old 03-18-2010, 02:21 AM
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Right most networks will split it into url bidding or keyword bidding now.
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Old 03-18-2010, 07:18 AM
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some questions:
  1. So that means, the keyword ringtones will trigger my pop over the moment any of the organic results are clicked on?
  2. If so, that would include ringtones.com, right? Why bid on ringtones.com, then if it get triggered by the keyword?
  3. OR... is my pop over triggered the moment the user types in ringtones into google without opening a url? (I don't think so, but I just want to be clear on how this stuff works, ,so I can have that in mind when working on my camps)


thanks a lot I am learning a lot here!
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Old 03-18-2010, 11:25 AM
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1. Yes
2. Yes, cause it will be more targetted and more control of it and obviosuly less spend
3. No, as long as you didn't bid on google search query for "ringtones", I hope you are not, lol
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Old 03-18-2010, 11:37 AM
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seolinker,

thanks a lot! I understand now. So, basically, we could bid on both, but if we want to laser target, then urls, only.
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Old 03-18-2010, 05:16 PM
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Sure, that's it. For performance marketing I think it's pretty hard to make it with keyword bidding.

I am still not sure how they handle lot of pops from competing ppv companies on organic URL's like in case with ringtones. I am sure something like that happens.
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Old 05-24-2011, 04:06 AM
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Choice of Keyword or URL targeting can be a/b split tested.
For same offers using two difference targeting method. see which goes higher for that offers.
The main problem here is not the targeting option matters. It's the audiences needing deep thinking. One offers converts better for certain age-frame.
Let's say the free-ringtone , it may be converts better is on targets on keywords like young searcher typed in.

Have fun with the Art of PPV
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