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  #11  
Old 07-31-2008, 04:50 AM
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test both methods link, because I have campaigns with small numbers and large numbers. the small number ones are doing best.

but keep testing
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  #12  
Old 07-31-2008, 05:52 AM
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have the keyword in both or just one?
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  #13  
Old 07-31-2008, 10:16 AM
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just one.

don't double up on keywords or urls because you'll bid against yourself...

funny story, I found a great url with no competition and huge traffic, so I branched out and launched some more campaigns. when I checked my main campaign I thought "who's this fucker whos now bidding on my url? well after 3 days of upping bids it turns out it was me. what a dickhead!
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  #14  
Old 07-31-2008, 03:48 PM
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lol...too funny.

I did think about that.
On the campaign I tested for this, I basically created two new ad groups with 3 terms each. The original one has 600 terms.
I left the terms in the original group and on those terms I am bid to #1 on 5 of them and #2 on the other one.

In the two new ad groups I bid to #2 on those same five and #3 on the other one.

After a day and a half there is interesting results.
Here is just the data from this morning.
Original campaign with all keywords and #1 positions - 136 hits.
sub campaign 1 #2 positions for 3 terms - 279 hits
sub campaign 2 #2 for 2 terms and #3 for 1 term - 163

So both sub campaigns have more hits than the primary campaign even though they are at a low bid position.
The original campaign has the same sub campaign words and is at a better position so it should have more than both of the other put together. In this case it would be 442 and since TV says the second bidder would get 30% less traffic, that should put the main campaign over 600 hits.
It is not adding up properly.

My results confirm that you should peel and stick your winning terms to a seperate group.


Next test.... raise the sub campaigns to #1 and leave the original at #2.
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  #15  
Old 07-31-2008, 07:22 PM
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Harry, assuming you are talking about TrafficVance, when you say dumping only 1 or 2 urls in a different campaign, do you mean a different 'creative' within a campaign or a brand new campaign?
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  #16  
Old 07-31-2008, 11:18 PM
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a different creative
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  #17  
Old 08-01-2008, 12:46 AM
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I did it as a different campaign.
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  #18  
Old 08-06-2008, 05:26 PM
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Thanks.

Have you guys tried the bulk upload feature for TV? If using just one keyword in one creative/adgroup will get better results, then using bulk upload and start with just one kwd/adgroup should bring in a lot more traffic. But of course, since every adgroup has its own budget of $20, you will need to watch the campaign like a hawk once it's launched.
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